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STORE INTELLIGENCE · OLIVER YEH · DECEMBER 2018

U.S. App Store Spending Hit a New Record of $54 Million on Christmas, Growing 31% Over 2017

Consumers spent $54.2 on the App Store this Christmas, growing 31% year-over-year according to Sensor Tower estimates.

Christmas 2018 App Revenue Hero Image

U.S. Consumers spent an estimated $54.2 million on Apple's App Store this Christmas, first estimates from Sensor Tower Store Intelligence show. This represents a 31 percent year-over-year increase in spending compared to Christmas 2017, when $41.3 million was spent. It was also a new single-day record for U.S. App Store revenue, surpassing the $52 Million spent on Black Friday 2018.

Mobile games accounted for the majority of U.S. App Store spending on December 25 at $37.9 or 70 percent of the total. This was approximately 25 percent higher than the $30.2 million spent in games on Christmas 2017. Spending in non-game apps reached $16.3 million, an increase of 47 percent over the $11.1 million spent last year.

U.S. App Store Revenue for Christmas 2017 and 2018

Entertainment category apps such as Netflix and YouTube accounted for the most revenue outside of games. They brought in approximately $4 million in consumer spending on Christmas compared to $2.7 million on the same day in 2017, an increase of 48 percent year-over-year. Photo & Video apps also displayed considerable growth, with spending in them climbing 75 percent over Christmas 2017 to $2.1 million.


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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: December 2018

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