Brawl Stars Revenue Shoots Past $10 Million in One Week

After nearly a year and a half in soft launch, Supercell finally pulled the trigger on a global launch for Brawl Stars last week. Now that the smoke has cleared, first estimates from Sensor Tower's Store Intelligence reveal that the long-awaited multiplayer title has grossed more than $10 million worldwide in its first seven days, 30 percent more than its total player spending in soft launch.

Biggest in the U.S. and Japan

Players in the United States have contributed the single largest portion of that, at 30 percent or approximately $3 million of the total. The game has also proven to be very popular in Japan, which accounts for 16 percent, or about $1.6 million, of the post-soft launch spending so far.

In terms of benchmarking Brawl Stars against other Supercell titles for first-week revenue, the game grossed about 26 percent as much as the estimated $38 million the publisher's last release, Clash Royale, took in during its first seven days. Unlike that title, Brawl Stars has not yet launched in China, contributed a quarter of Clash Royale's first week player spending.

15 Million Installs and Growing

In terms of installs, Brawl Stars has gained approximately 15 million new players since launching worldwide on December 12. That's about half of Clash Royale's first week installs, again counting China (which contributed about four million to its total).

Brawl Stars is currently the No. 1 free iPhone app in the U.S. and 13 other countries, including South Korea. It ranks No. 2 in Japan. On the grossing chart, it ranks in the top 10 in 31 countries, including the U.S. at No. 8 among all iPhone apps, ahead of Clash of Clans (No. 12) and Clash Royale (No. 14). On Google Play, it's No. 1 for downloads in 20 countries and in the top 10 for revenue in 29.