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STORE INTELLIGENCE · CRAIG CHAPPLE · DECEMBER 2019

Call of Duty: Mobile Shoots Past 170 Million Downloads in Its First Two Months

Call of Duty: Mobile has hit close to $87 million in gross revenue after two months, Sensor Tower data shows.

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Call of Duty: Mobile from Activision has generated nearly $87 million in global player spending and more than 172 million downloads in its first two months, according to Sensor Tower Store Intelligence estimates.

The Tencent-developed title reached a record-breaking 100 million in just its first week, but that pace has since slowed. The game picked up nearly 21 million installs in November, compared to almost 146 million in October.

The title has proven to be the most popular in the United States, where it has seen nearly 28.5 million installs, or 16.6 percent of all downloads. India came in second with 17.5 million installs, or 10.2 percent, and Brazil ranked third with 12 million installs, or 7 percent.

Google Play generated the majority of downloads, accounting for just over 89 million, or 52 percent. The iOS version, meanwhile, accumulated nearly 83 million downloads, or 48 percent.

Player Spending Slows, But Remains Strong

As with downloads, Call of Duty: Mobile picked up most of its revenue in October, grossing $55 million compared to approximately $31 million in November.

The U.S. has accounted for the largest share of the revenue, with players there spending more than $36 million, or 42 percent of the total. Japanese players were the second biggest spenders, paying out more than $11 million, or 13.2 percent, while Great Britain rounded out the top three grossing countries with $2.6 million, or 3 percent.

Call of Duty: Mobile iOS revenue first two months compared to Fortnite and PUBG Mobile

Most of this revenue came from the App Store, which generated more than $51 million, or 59.2 percent of the total as seen above. Google Play, meanwhile, accumulated more than $35 million, or 40.7 percent.

While spending in the game has declined from its post-launch highs, it is consistently ranked in the top 25 grossing titles in its key markets. With new features and content beginning to roll out at a faster pace, we'll likely see more peaks in spending over the coming months. As it stands, Call of Duty: Mobile continues to represent one of the most successful examples of translating a major console and PC property to mobile.


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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: December 2019