Having launched globally on October 10 of last year, King's latest installment in its flagship puzzle game franchise, Candy Crush Friends Saga, has crossed the $50 million mark for worldwide player spending according to Sensor Tower's Store Intelligence estimates.
Friends Saga hit the $50 million gross revenue milestone in 140 days compared to the 85 it took the franchise's previous installment, Candy Crush Jelly Saga, to reach that sum. Unlike Jelly Saga, however, Friends Saga didn't launch in China—and still isn't available there—which has contributed somewhat to the slower pace to $50 million in player spending.
Of the countries where Friends Saga is available, the United States has been responsible for the most revenue at about 61 percent or approximately $30.5 million of the total. Great Britain is a distant second with 6 percent of all spending, or close to $833,000 so far. Across all regions, the game has been installed by approximately 37.5 million players to date.
Having grossed nearly $13 million last month, Friends Saga was the No. 80 earning mobile game worldwide for January. The original Candy Crush Saga, in comparison, was ranked No. 5 overall, with Candy Crush Soda Saga and Candy Crush Jelly Saga at No. 18 and No. 175, respectively.