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STORE INTELLIGENCE · KATIE WILLIAMS · JANUARY 2020
Clash of Clans Grossed $727 Million in 2019, a 27% Increase Over 2018
According to Sensor Tower Store Intelligence, Supercell’s long-running strategy game has seen its first annual revenue growth since 2015.
Supercell re-joined the top five highest-grossing mobile game publishers globally in 2019 with the $727 million that its leading title, Clash of Clans, generated, which represented its first year-over-year growth in player spending since 2015. Introduced in April of last year, the game’s “Gold Pass,” an in-app purchase that supplements the game’s monthly season challenges, played a significant role in this turnaround according to Sensor Tower Store Intelligence data.
The $4.99 Gold Pass bumped total player spending up to $66.6 million worldwide within the first month—58 percent month-over-month growth from March and a 73 percent year-over-year increase from April 2018. In comparison, the $38.4 million grossed in April 2018 represented a 20 percent Y/Y decline from March 2018 and a 32 percent Y/Y decline from April 2017’s $64.2 million.
Our data shows that the Gold Pass’ impact continued to be felt in the months following its release. Clash of Clans grossed $597 million from the beginning of April through to the end of December, growing 32 percent Y/Y from the $453 million earned during the same nine-month period in 2018.
Looking at the title’s annual revenue, Clash of Clans’ 2019 revenue grew 27 percent from the $572 million pulled in during 2018. The last time Clash of Clans saw Y/Y revenue growth was in 2015, with the nearly $1.8 billion earned that year representing a comparatively small growth of 9 percent Y/Y.
Clash of Clans’ Comeback
Clash of Clans was first released in 2012. The title’s new season challenges have boosted the title’s revenue seven years later, helping it hold strong as Supercell’s leading moneymaker with 42 percent of the publisher’s 2019 revenue.
Battle passes gained popularity within mobile games in 2018, with blockbusters such as Fortnite and PUBG Mobile employing them to marked effect. Supercell has found success with the battle pass mechanic because it was able to implement it in a way that complemented the Clash of Clans experience. It’s this demonstrated ability to evolve within the fast-moving, constantly changing gaming landscape that marks the publisher as a continued industry leader.
