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STORE INTELLIGENCE · RANDY NELSON · OCTOBER 2018

Dragalia Lost Revenue Surpasses $3 Million in Its First Five Days, Trailing Nintendo's Other Mobile Releases

Dragalia Lost revenue has reached $3.5 million worldwide, according to Sensor Tower Store Intelligence estimates.

Dragalia Lost Revenue

With its first weekend officially on the books, Nintendo's latest mobile release, Dragalia Lost, has grossed an estimated $3.5 million so far in its limited set of launch territories, which include the United States, Japan, Hong Kong, Taiwan, and Macau. Sensor Tower Store Intelligence data shows that the game has been installed more than 800,000 times across these regions on the App Store and Google Play.

To compare this against previous Nintendo mobile game launches, we've analyzed Dragalia Lost's revenue so far in the publisher's two largest mobile markets, the United States and Japan. As you can see, its latest release had the smallest five-day haul, with players spending about $3 million.

Dragalia Lost Revenue First 5 Days

That's a little less than a quarter of the revenue Nintendo's most successful mobile game, Fire Emblem Heroes, amassed in the U.S. and Japan during its first five days back in February 2017. It's also about $1.6 million less than Animal Crossing: Pocket Camp grossed in the same post-launch period.

Dragalia Lost is currently ranked No. 11 for iPhone revenue in Japan, down from its high point of No. 10 on Saturday. It's ranked No. 55 for U.S. iPhone revenue, which is its highest rank on that store so far. On Google Play, the game is No. 3 for revenue in Japan and No. 35 in the U.S.

At this point after its release, Fire Emblem Heroes ranked No. 4 for iPhone revenue in Japan and No. 12 in the U.S.

It should be noted that, unlike Nintendo's previous mobile releases, Dragalia Lost has far less name recognition to bank on as its first brand-new mobile property. It remains to be seen how the publisher will promote the title going forward to compensate for this fact, but it's clear that the Nintendo name alone has been enough to generate some initial excitement around the game. After all, not every new RPG debuts at No. 1 in Japan for downloads, or makes the top 20 for revenue in its first week.


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: October 2018