Sensor Tower Gains Richer App Update Timeline and Faster-Than-Ever Store Intelligence

The latest improvements to our App Intelligence and Store Intelligence platforms make them even more useful and responsive.

App Updates Hero Image

Sensor Tower is constantly working to integrate new functionality and usability improvements within our products, many of which come from user suggestions. We're happy to announce that we've made some updates to our App Intelligence and Store Intelligence platforms in recent days that enhance both their utility and performance. Keep reading to find out what's new.

App Intelligence

The big addition to our App Intelligence platform comes in the form of more detailed App Update Timeline information for iOS and Android apps. This already powerful feature has been expanded to track 14 new update types for iOS apps, including changes to the following metadata:

lt="New Update Types for Sensor Tower App Intelligence App Update Timeline (iOS)

For Android, we're now showing six additional types of updates within the App Update Timeline:

lt="New Update Types for Sensor Tower App Intelligence App Update Timeline (Android)

These changes are now live in the product, and are accessible under the App Profiles dropdown in the left-hand navigation menu. Note that we began capturing these updates in early December, so updates of these types made before then will not be displayed for an app until we retroactively update this information at a future date.

Two of our favorite new update types viewable for iOS apps are Top IAPs (In-App Purchases) and Related Apps. The former lets you quickly see not only the top 10 IAPs that are performing well for your (or competing) apps—or have left the top 10, as seen below—but also which ones are more or less popular since a change was reported:

lt="App Update Timeline Top IAPs

Related App updates let you see when Apple makes changes to which apps it considers related to yours (or a competitor's). This is useful for seeing which other apps are being displayed to App Store visitors when they view your related apps. As with our handling of other update types, you'll see which related apps were added, removed, or are unchanged since the previous update:

lt="App Update Timeline Related Apps

Store Intelligence

Our latest Store Intelligence updates are focused primarily on speed—and we think you'll agree the platform is much faster overall. You'll see the most significant speed increases when loading large sets of data, such as those involving a large number of apps or an especially long date range.

Part of the zippier Store Intelligence has to do with our new data granularity options. Within the platform, you're now able to select Auto, Daily, Weekly, and Monthly view options—compared to previously, where Daily was the only available view.

That means a long "All Time" date range, such as the one below, can still be viewed with daily download or revenue estimates like this:

lt="Store Intelligence Daily Granularity

Or, you can get a different perspective on your app's performance over time by selecting Weekly or Monthly roll ups. The result is a view like the one below for the same app, displaying monthly download estimates in this instance:

lt="Store Intelligence Monthly Granularity

Note that the granularity you’ve selected for this view is now passed to CSVs generated from Store Intelligence and to our API.

Let Us Know What You Think

We'll continue to provide updates here on the Sensor Tower blog as we make further additions and improvements to our products. In the meantime, don't hesitate to provide your thoughts on these new feature—and ones you'd like to see—to your Customer Success Manager. It's your continued use of our products and feedback on them that makes updates like this possible.

Sensor Tower's Store Intelligence and App Intelligence platforms are Enterprise level offerings. Interested in learning more? Request a live demo with our team!

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: December 2015

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