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STORE INTELLIGENCE · CRAIG CHAPPLE · JANUARY 2020

Fate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019

Fate/Grand Order hits $4 billion in lifetime gross revenue, Sensor Tower data shows.

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Fate/Grand Order from Sony’s Aniplex continues to be one of the world’s most lucrative mobile games, having just surpassed $4 billion in lifetime player spending according to Sensor Tower Store Intelligence estimates.

The fantasy RPG has been a smash hit ever since its release in 2015, becoming one of the most successful mobile games of all time–following in the footsteps of other Japanese blockbusters such as Puzzle & Dragons from GungHo Online Entertainment and Monster Strike from Mixi.

Aniplex’s title still has a way to go to match those juggernauts, however. Since January 1, 2014, Puzzle & Dragons has generated more than $4.6 billion in gross revenue, while Monster Strike has accumulated north of $7.8 billion in user spending.

In Fate/Grand Order’s first year, the game generated $110.7 million. In 2018, it surpassed $1 billion from user spending for the first time, again achieving that milestone in 2019. Last year also marked the first time that the title was the top-grossing mobile game in Japan, usurping 2018 leader Monster Strike.

Fate Grand Order yearly gross revenue from 2015 to 2019

The vast majority of the game’s sales have emanated from Japan, where it has accumulated close to $3.3 billion, or 81.5 percent of all its user spending. It’s also proven a success in China, the title’s second highest-grossing market, racking up just under $416 million in revenue there to date, or 10.4 percent of its total revenue. The United States ranked No. 3 for all-time player spending, generating $151.8 million, or 3.8 percent.

The App Store accumulated the most revenue, accounting for close to $2.3 billion, or about 57.1 percent of the title’s lifetime spending. Google Player users, meanwhile, spent more than $1.7 billion, or 42.9 percent of the total.

A New Order

To date, Fate/Grand Order has generated close to 13.8 million downloads globally. As with revenue, Japan was the biggest driver of installs, racking up 6.7 million downloads, or 48.7 percent of the total. China followed with close to 3.4 million installs, or 24.3 percent, while the U.S. accumulated the third most downloads with approximately 1.4 million downloads, or 9.9 percent of the total.

The App Store accounted for the majority of downloads, picking up 8.3 million installs, or 60.4 percent of the total. Google Play, meanwhile, generated close to 5.5 million downloads, or 39.6 percent of all installs.

Average revenue per download for Fate/Grand Order currently stands at approximately $291. When looking at just the Japanese market, the title’s average revenue per download increases substantially to $487.

Fate/Grand Order has proven once again just how lucrative major mobile RPGs—or games that fuse together elements of this genre with another—can be in the Japanese market. These games have the ability to generate significant revenue from the country’s biggest spenders, while requiring relatively few downloads. Now generating more than $1 billion a year from players, Sony’s hit looks set to continue to be a heavyweight in mobile gaming for the foreseeable future.


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Craig Chapple

Written by: Craig Chapple, Mobile Insights Strategist, EMEA

Date: January 2020

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