Nintendo's sophomore release on mobile is off to a strong start. After just 24 hours of availability in many key worldwide markets, Sensor Tower Store Intelligence data shows that Fire Emblem Heroes has already earned more than $2.9 million in worldwide gross revenue and been downloaded more than two million times from the App Store and Google Play. Read on to see how this compares to some of 2016's biggest mobile gaming launches.
In our first chart, below, you can see that the estimated $2.9 million Fire Emblem Heroes earned in its first 24 hours, while considerably less than the likes of Pokémon GO ($10.2M) and Super Mario Run ($8.4M just on iOS), out-earned Supercell's Clash Royale, which we estimate grossed approximately $1.4 million on day one.
In terms of downloads, we show Fire Emblem Heroes on par with Supercell's title, but at about one-half of Pokémon GO's day one downloads and one-quarter of Super Mario Run's.
So far, the overwhelming majority of downloads and revenue for Fire Emblem Heroes has come from Japan, with the United States ranking as its second-place territory. This isn't at all surprising given the popularity of Nintendo's fantasy role-playing IP in its home country compared to other territories. But as one of the lesser known properties among non-hardcore gamers, especially in the West, we're definitely impressed by its standing with U.S. smartphone gamers so far. As of this writing, it is already the No. 17 ranked iPhone app in terms of revenue on the U.S. App Store.
Of course, we don't have a real indication of how Fire Emblem Heroes will monetize long-term yet. The initial players are likely to be the most diehard fans of the property, thus willing to spend more, and may not have progressed far enough into the game to really feel the need to monetize. That said, we'll check back on the game as we get further from release to see how these day one metrics hold up.