- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
STORE INTELLIGENCE · KATIE WILLIAMS · DECEMBER 2019
Gardenscapes’ Lifetime Revenue Grows to $1.5 Billion
Playrix’s Gardenscapes has grossed more than $1.5 billion, Sensor Tower Store Intelligence data shows.
The fifth highest-grossing puzzle game in 2019 so far, Playrix’s Gardenscapes, has grossed $1.5 billion from in-app purchases and seen more than 213 million installs globally since its August 2016 release, Sensor Tower Store Intelligence data reveals.
Despite being one of Playrix’s older titles, Gardenscapes’ revenue is still growing, with November 2019 being its highest-earning ever: The close to $53 million that Gardenscapes grossed last month represents 48 percent growth year-over-year from the $35.7 million it earned in November 2018. In comparison, the puzzle genre’s leader during that same period, King’s Candy Crush Saga, saw 6 percent Y/Y growth.
While its sequel, Homescapes, has recently overtaken Gardenscapes as Playrix’s primary moneymaker, Gardenscapes is still a significant part of the publisher’s business, accounting for 33 percent of its mobile revenue since January 2019.
Although Google Play users have accounted for 70 percent of Gardenscapes’ downloads to date, they’ve only contributed 47 percent of overall revenue compared to iOS users at 53 percent on 30 percent of installs. Gardenscapes is most popular with players in the United States, where 35 percent of its lifetime revenue is from, with German players coming in second at 12 percent. That’s in contrast to Homescapes, whose top two consumers are the United States and Japan with 43 and 11 percent of spending, respectively.
Gardenscapes, perhaps owing to being a longer established game than Homescapes, sees more spending per player, with an average revenue per install of $7.07 compared to Homescapes’ $4.52.
The series’ iconic protagonist, Austin the butler, has a lot to smile about. After a lull in Q4 2018, Gardenscapes appears to have bounced back, with the $136.6 million it has earned this quarter-to-date already eclipsing the year-ago quarter’s $108 million—growth of 26 percent Y/Y so far. The data reveals that Playrix clearly has a green thumb for the puzzle genre, and if it can maintain its growth, it will further establish itself as a thorn in its competitors’ sides through 2020.
