Introducing Ad Intelligence: Pulling Back The Curtain On Mobile Advertising

Introducing Ad Intelligence from Sensor Tower.

Title Image for Pulling Back the Veil on Mobile Advertising

At Sensor Tower, we're keenly focused on the mobile app ecosystem and specifically on finding new ways to help our customers refine and grow their businesses.

Our App Intelligence and Store Intelligence platforms have received widespread acclaim and adoption from mobile marketers and analysts by helping them grow their installed bases through ASO and by profiling competitors and investment opportunities through comprehensive app download and revenue estimates for millions of apps.

But these powerful platforms only paint a portion of the mobile picture.

  • Who is spending the most on mobile advertising?

  • What campaigns are they running and for how long?

  • Who is dominating "share of voice" across the major mobile ad networks?

We felt these questions were not only rational - but highly answerable! So we got to work... and we think you're really going to like what we came up with.

Meet Ad Intelligence

Ad Intelligence is a market insights and decision making platform that provides daily, detailed information about the advertising reach and creative content being used to promote hundreds of thousands of apps around the world.

With Ad Intelligence, you can:

  • Track the mobile advertising activities of public and private companies alike

  • Analyze the creative assets that fuel successful campaigns

  • Discover ad networks that serve the most impressions for your competitors

  • Identify publishers running burst campaigns to help optimize your spend

  • Learn whether a trending app is being driven by organic or paid discovery

  • Monitor campaigns launched by your team, top prospects, or competitors

Having these kinds of insights is great, but how critical are they to today's mobile marketing budgets?

Mobile Advertising is Huge

In 2015, spending on Mobile ads will likely surpass $10 billion world wide.

Facebook's recently reported ad revenue and expected growth for global mobile advertising already exceeds $3 billion per quarter.

lt="Facebook Revenue from Business Insider and Statista

The scale of these budgets demands information that can be used to validate and optimize spend.

Ad Intelligence To The Rescue

How can Ad Intelligence help optimize performance within this dynamic and growing industry?

Here’s a quick look at Ad Intelligence's major features and user-interface components

  • Analyze Top Ad Creatives

    Ad Intelligence helps you analyze your competition's most effective ad images and videos by showing you the actual ads they are deploying. Access to this ad imagery and video content helps inform your art direction and identify new localization trends that you can use to drive conversion of your own campaigns. You can quickly dive into the details of every ad, including network, device type, resolution, and campaign duration.

lt="Analyze Top Ad Creatives
  • Evaluate Ad Network Performance

    You can utilize Ad Intelligence to quickly assess any app’s distribution of ad impressions across major ad networks. You can even check the correlation between ad impressions and an app's Top Charts Ranking in the app store to see if a boost in its ranking was due to recent ad spend, or from organic or viral growth. Research the ad spending strategy of your competition and use it to your advantage as you budget for your next mobile app install ad campaign.

lt="Evaluate Ad Network Performance
  • Monitor Burst Campaigns

    Many publishers engage in short term, aggressive spending to drive impressions and installations for their app in a particular geography. This type of "bursting" activity can drive up your costs unless you know when and where they are occurring. Ad Intelligence quickly shows you which apps are pushing the most week-over-week inventory via the Top Advertisers Leaderboard, so you can time your campaigns accordingly for maximum effect. Want to know who is running burst campaigns in Australia across all major networks? The Impression Leaderboard provides an answer in seconds.

lt="Monitor Burst Campaigns Image

See For Yourself

Perhaps the most powerful aspect of Ad Intelligence is its trove of visual content, which provides a perspective across the mobile advertising industry that simply hasn't been available to app developers or investors until now.

If you have a business critical need to understand and visualize the dynamics of the mobile advertising industry in action, Ad Intelligence will open your eyes - and deliver results you can see.

Interested in learning more about how Ad Intelligence can revolutionize your app marketing initiatives? Schedule a demo today? Schedule an Ad Intelligence demo with our team, and we'll show you how!

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Jeff Yates

Written by: Jeff Yates, VP of Operations

Date: October 2015

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