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STORE INTELLIGENCE · ADAM SPANNBAUER · SEPTEMBER 2018

IGG's Lords Mobile Revenue Rallies Past $825 million

Lords Mobile revenue surpasses $825 million worldwide, according to Sensor Tower Store Intelligence estimates.

Lords Mobile Revenue

IGG's hit mobile game Lords Mobile has eclipsed worldwide revenues of $825 million according to Sensor Tower's Store Intelligence estimates. Recently, for the week of September 10, the strategy game ranked No. 15 among all apps worldwide when it grossed approximately $10 million; this figure represents a 17 percent, or about $1.5 million, week-over-week increase.

Lords Mobile is also seeing growth in terms of downloads. In August, the title ranked in the top 100 most downloaded games with an estimated six million installs. The game's August downloads mark an 8.7 percent increase year-over-year compared to August 2017. For reference, the game has seen an estimated 129 million downloads worldwide to date.

The U.S. is Lord Mobile's most lucrative market and represents 21 percent of the game's total revenue at approximately $175 million. The second biggest market, China, is right behind the U.S. in spending with 20 percent of revenue, or $164 million.

Note: This post has been updated since originally published to match figures as they appeared in the Store Intelligence platform. Growth rates and all-time figures are unchanged.


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Adam Spannbauer

Written by: Adam Spannbauer, Mobile Insights Strategist

Date: September 2018