Pathmatics Launches Gaming Taxonomy

Since January of 2022, gaming advertisers have spent approximately $2.5 billion on digital advertising in the United States, according to Pathmatics by Sensor Tower data.

Today’s release of the newest enhancement to Pathmatics’ proprietary taxonomy breaks down the vast gaming advertising landscape into distinct subcategories like Video Game Publisher, Online Betting & Real Money Gambling, Video Game Distribution, and Video Game Systems & Consoles. Our new gaming taxonomy supports ads served in the United States, United Kingdom, Canada, Australia, New Zealand, Germany, Spain, Italy, France, Brazil, and Mexico.

View Game-Changing Creatives and Digital Ad Spend Insights

Identifying top gaming advertisers can be difficult. The Top Advertisers & Categories view helps to outline the top categories and advertisers in the Gaming category, breaking down the data by spend and impressions. For example, the Mobile Battle Royale category spent nearly $40 million on advertising between January 1 and October 1, 2022. Fortnite from Epic Games, Inc. was the No. 1 advertiser in the category by ad spend during that time frame, with Electronic Arts’ Apex Legends in the No. 2 position.

Along with a breakdown of spend, impressions, and devices, Pathmatics also provides an overview of captured creatives to gain insight into keywords and trends. For instance, 13 U.S. creatives in the Mobile Battle Royale category included the keyword “rewards” in the period between January and October of 2022.

Pathmatics’ advanced gaming taxonomy also aligns with Sensor Tower’s Game Genre Taxonomy, creating a cohesive experience on both platforms where you can evaluate different game genres against competitors in the market.

Time To Level Up

Our data drills down into the expansive gaming landscape, and with Pathmatics’ advanced gaming taxonomy, you can differentiate between ads for mobile games, PC and console games, plus categories for gaming hardware and much more. Ready to see more gaming taxonomy in action? Speak with our team and request a demo today.