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Pokémon GO Just Had Its Highest Grossing Day Since Launch

Players are spending big money to capture the game's two new hard-to-get creatures, according to Sensor Tower Store Intelligence data.

Pokemon Go Legendary launch revenue compared to previous top grossing days

Just over a year after launching in its first territories, and more than eight months since its incredibly successful first in-game event, Sensor Tower Store Intelligence estimates show that Pokémon GO has clocked its biggest single day of player spending outside of its launch window, thanks to the fevered dash to nab newly introduced legendary Pokémon. According to our revenue data, players spent approximately $5.8 million worldwide in the game on Sunday, July 23, the day publisher Niantic flipped the virtual switch that unleashed two legendary creatures into the game world for players to team up and (attempt) to capture.

Currently, the game ranks No. 1 for iPhone revenue in 23 countries, including the U.S., Canada, France, Germany, and Great Britain. In Japan, the county where players spend the most in Pokémon GO on average, the game currently ranks No. 4 overall. Its ascent to the top-grossing position in the U.S. for the first time since April can be seen in the App Intelligence ranking history chart below.

Pokemon Go U.S. iPhone revenue ranking history since May 1, 2017

Player spending on this new content within Pokémon GO has so far exceeded everything Niantic has offered to date, including revamped gyms and Gen 2 creatures, something that the publisher is no doubt hoping to capitalize on to a larger degree sooner rather than later. The coming weeks will see two additional legendaries introduced, which, like the first two, will cycle out of circulation after a set amount of time. The question now is how frequently Niantic will roll out this higher-level content, and if it will be able to sustain this degree of spending by the game's most diehard fans.

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Oliver Yeh

Written by: Oliver Yeh, Founder at Sensor Tower

Date: July 2017