Pokémon GO Revenue Reaches $2.5 Billion Worldwide, Q1 Spending Up 40% Over 2018

Pokémon GO has grossed $2.5 billion since launching in July 2017, Sensor Tower Store Intelligence data reveals.

Pokémon GO Revenue $2.5 Billion

Three months shy of its third anniversary, Pokémon GO has just surmounted another huge revenue milestone. Sensor Tower Store Intelligence data reveals that Niantic's game—the most successful mobile title in the Pokémon franchise—has amassed an estimated $2.5 billion in player spending since its July 7, 2017 release. This is an additional $700 million on top of the $1.8 billion we showed the game had grossed as of its second anniversary last July, for an average of nearly $78 million per month spent since then.

This spending has come at an increased pace than was seen this time last year. According to our estimates, Pokémon GO grossed approximately $205 million during the first quarter of 2019—an average of about $2.3 million per day—which was a year-over-year increase of 40 percent from the close to $147 million spent by players during 1Q18. Speaking of daily spending, the $2.5 billion sum places the average spent in Pokémon GO each day since launch at nearly $4 million.

As for where that spending has been concentrated, the United States has edged out Japan as the game's No. 1 market, accounting for about 35 percent of revenue or approximately $875 million of the total. Japan is still a close second at 29 percent of spending or $725 million to date. Germany is a distant No. 3 with $150 million or about 6 percent of spending. In terms of per-download spending, however, Japan is the clear leader at an average of $42 compared to just $9.50 for the U.S.

Pokémon GO was the No. 7 ranked mobile game worldwide for revenue last month, bringing in more than $67 million in player spending. That was up 6 percent from $63 million in March 2018.

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: April 2019

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