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Ad Intelligence · Lucy Greider · June 2025

Product Spotlight: App Advertising Insights

In today’s competitive mobile landscape, understanding how top apps and games approach paid user acquisition is key to staying ahead. Sensor Tower’s App Advertising Insights equips marketers with clear visibility into competitor ad strategies, top-performing creatives, and market trends—across formats, regions, and channels.

App Adv Insights 1

Product summary 

App Advertising Insights is a comprehensive solution designed to illuminate the mobile advertising landscape, shedding light on how leading apps and games approach paid user acquisition. Marketers can gain  a clear view of where competitors are investing, which creatives are working, and how audiences are engaging—across channels, formats, and regions. With this data at their fingertips, teams can fine-tune their strategy, sharpen creatives, and invest where it counts.

Key Use Cases

  • Competitive Benchmarking: Gain visibility into your competitors' advertising strategies, including their share of voice across top ad networks and regions.

  • Creative Analysis: Identify top-performing ad creatives and messaging trends to inform your own creative development process and adapt strategies in real-time.

  • Audience Insights: Understand where competitors are targeting your audience and which ad formats are most effective, enabling you to refine your media buying strategies.

  • Market Trend Monitoring: Stay ahead of market shifts by tracking where major players are allocating their resources across countries and networks, and monitor emerging competitors.

Sample Features and Reports 

  • Impression Share Report: Compare your share of in-app ad impressions to competitors — to benchmark performance and optimize more effectively. 

  • Creative Gallery: View your competitors’ most effective creatives to gain valuable inspiration for your own campaigns.

  • Creative Tactics: Gain insight into messaging, creative design, CTAs, network, creative type, flighting, and more for top ads.

  • And 20+ more in-depth, customizable reports to buoy your strategy

Success Story

  • Client: Jam City

  • Industry: Mobile Gaming

  • Challenge: Needed to streamline their creative testing process and sharpen their paid user acquisition strategy in a highly competitive mobile gaming landscape.

  • Solution: The team rapidly analyzed top-performing competitor creatives and shortened their testing cycle by 85% — from four weeks to just four days.

  • Result: Significantly reduced cost per install (CPI) and made smarter media buying decisions by basing creative iterations on real-time ad performance and market trends.

Trusted By

App Adv Insights

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Lucy Greider

Written by: Lucy Greider, Manager of Digital and Content Marketing

Date: June 2025