Product Spotlight: App Advertising Insights

Product summary 

App Advertising Insights is a comprehensive solution designed to illuminate the mobile advertising landscape, shedding light on how leading apps and games approach paid user acquisition. Marketers can gain  a clear view of where competitors are investing, which creatives are working, and how audiences are engaging—across channels, formats, and regions. With this data at their fingertips, teams can fine-tune their strategy, sharpen creatives, and invest where it counts.

Key Use Cases

• Competitive Benchmarking: Gain visibility into your competitors' advertising strategies, including their share of voice across top ad networks and regions.

• Creative Analysis: Identify top-performing ad creatives and messaging trends to inform your own creative development process and adapt strategies in real-time.

• Audience Insights: Understand where competitors are targeting your audience and which ad formats are most effective, enabling you to refine your media buying strategies.

• Market Trend Monitoring: Stay ahead of market shifts by tracking where major players are allocating their resources across countries and networks, and monitor emerging competitors.

Sample Features and Reports 

• Impression Share Report: Compare your share of in-app ad impressions to competitors — to benchmark performance and optimize more effectively. 

• Creative Gallery: View your competitors’ most effective creatives to gain valuable inspiration for your own campaigns.

• Creative Tactics: Gain insight into messaging, creative design, CTAs, network, creative type, flighting, and more for top ads.

• And 20+ more in-depth, customizable reports to buoy your strategy

Success Story

• Client: Jam City

• Industry: Mobile Gaming

• Challenge: Needed to streamline their creative testing process and sharpen their paid user acquisition strategy in a highly competitive mobile gaming landscape.

• Solution: The team rapidly analyzed top-performing competitor creatives and shortened their testing cycle by 85% — from four weeks to just four days.

• Result: Significantly reduced cost per install (CPI) and made smarter media buying decisions by basing creative iterations on real-time ad performance and market trends.

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