Product Summary 

App Performance Insights delivers a holistic view of performance across the mobile app ecosystem. Whether you’re looking to benchmark downloads, revenue, and time spent, understand ASO indicators such as keyword rankings and review analysis, or simply see who’s growing fastest in a given category — App Performance Insights makes market research sleek and intuitive. Explore the strategies underpinning top brands and dive into user acquisition, engagement, monetization, and more. 

Key Use Cases

• Market and Competitive Analysis: Measure the growth of major players and new market entrants alike with download and revenue data for nearly all mobile apps in the App Store and Google Play.

• App Store Optimization: Drive organic growth through monitoring keyword strategies, analyzing review sentiment over time, exploring how app updates correlate with downloads, and more. 

• Paid User Acquisition: Understand the effectiveness of your paid user acquisition campaigns and their impact on acquiring new users. View downloads by source and find out how to maximize the impact of each dollar spent. 

• App Usage Analysis: Dive deep into app usage and engagement with metrics like time spent, session count, and retention. Understand the demographics of your users and determine the best ways to reach and engage them.

• Monetization: Increase average revenue per user (ARPU) and user lifetime value (LTV) by identifying gaps and discovering untapped monetization opportunities.

Sample Features and Reports 

• Top Apps: View the top performing apps by downloads and revenue. Toggle between absolute numbers, growth, and growth percentage for your selected period.

• Market Size: Define and measure any category of the mobile app market to spot new growth opportunities and set up new product launches and market entries for success.

• Downloads by Source: Monitor app growth through organic, paid and browser channels over time. Understand when and where your (and your competitors’) users come from.

• Keyword Rankings: Understand which keywords drive the most new users via organic search — and which keywords are most relevant to acquiring the right users.

• App Update Timeline: See how updates to app store listings (icons, screenshots, title, subtitle, etc.) influence an app’s organic visibility and conversion numbers.

• And more sleek and dynamic reports to help you exceed your KPIs

Success Story  

• Client: Mytona

• Industry: Gaming

• Challenge: Increased competition and a lack of visibility into competitor strategies caused user acquisition and engagement for the company’s top game to stagnate. 

• Solution: The team monitored trending apps, tracked update timelines, and analyzed user reviews to see exactly how players responded to specific changes. 

• Result: An 80% increase in revenue from a single in-game offer redesign, and $100M in total net revenue driven by strategic enhancements. 

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