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AD INTELLIGENCE · RANDY NELSON · MAY 2018

Q1 2018 Mobile Advertising Atlas: The Top Ad Install Advertisers on Facebook, Instagram, and More

Sensor Tower's free mobile advertising report contains valuable insights including Q1 2018's top advertisers on Facebook, Instagram, and other top networks.

Cover of Sensor Tower's Q1 2018 Mobile Advertising Atlas

Uncover the largest U.S. mobile app install advertisers from the first quarter of 2018 in Sensor Tower's newest Mobile Advertising Atlas, now available. This free report ranks the top 20 app install advertisers on the Facebook, Google AdWords/AdMob, Instagram, and Pinterest networks for Q1 2018, complete with indexed impressions and market insights.

The report utilizes data from Sensor Tower's Ad Intelligence platform, which provides mobile app marketers with competitive insights for the world's most popular mobile advertising networks.

Key highlights from our free report include:

  • Social app Musical.ly was the No. 1 app install advertiser by Share of Voice (SOV) on Facebook in 1Q18, having been No. 8 in 4Q17. The app was purchased by China’s Bytedance for $1 billion in November 2017.

  • MZ’s Final Fantasy XV: A New Empire was the No. 1 app install advertiser on AdMob last quarter. This marked the third consecutive quarter that the game boasted the largest Share of Voice on Google’s ad network.

  • French game publisher Voodoo had seven of the top 20 apps by Share of Voice on Instagram in Q1, including Twisty Road, the No. 1 app install advertiser on the platform.

  • Choices from Pixelberry Studios was No. 1 in terms of Share of Voice on the Pinterest ad network in 1Q18. It was one of four games to make the top 20 on the predominantly retail and lifestyle focused platform.

Click below to download the free report in PDF format:

Download Sensor Tower's Q4 Data Digest

Interested in learning more about how Ad Intelligence can revolutionize your app marketing initiatives? Schedule an Ad Intelligence demo with our team, and we’ll show you how!


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: May 2018

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