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AD INTELLIGENCE · WES MCCABE · AUGUST 2016
Ad Intelligence Digest: Video Ads See Growth on Instagram
Sensor Tower's free mobile advertising report contains valuable insights including Q2 2016's top advertisers and creative trends.
Sensor Tower has released the latest edition of the quarterly Ad Intelligence Data Digest. In this edition, you’ll find a special report on the state of Instagram advertising. The report also highlights the top advertisers, creative trends, and insights from Q2 2016 across five of the top mobile ad networks.
The data and creatives in this report are from Sensor Tower's Ad Intelligence platform, which provides app marketers with unprecedented competitive insights from the world's largest mobile advertising networks.
Key highlights from the report include:
The average length of video ads has grown by 67 percent since January 2016, from 15 seconds to 25 seconds.
Video ads surged: One in four ads on Instagram was a video, up 23 percent from January 2016
Revenue fueled growth: 40 percent of the top advertisers on Facebook were also top 25 grossing apps in June 2016.
Click below to download the free report in PDF format:
