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Ad Intelligence Digest: Video Ads See Growth on Instagram

Sensor Tower's free mobile advertising report contains valuable insights including Q2 2016's top advertisers and creative trends.

Cover of Sensor Tower's Q2 2016 Ad Intelligence Data Digest

Sensor Tower has released the latest edition of the quarterly Ad Intelligence Data Digest. In this edition, you’ll find a special report on the state of Instagram advertising. The report also highlights the top advertisers, creative trends, and insights from Q2 2016 across five of the top mobile ad networks.

The data and creatives in this report are from Sensor Tower's Ad Intelligence platform, which provides app marketers with unprecedented competitive insights from the world's largest mobile advertising networks.

Inside Sensor Tower's Q2 2016 Ad Intelligence Data Digest

Key highlights from the report include:

  • The average length of video ads has grown by 67 percent since January 2016, from 15 seconds to 25 seconds.

  • Video ads surged: One in four ads on Instagram was a video, up 23 percent from January 2016

  • Revenue fueled growth: 40 percent of the top advertisers on Facebook were also top 25 grossing apps in June 2016.

Click below to download the free report in PDF format:

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Wes McCabe

Written by: Wes McCabe, Product Marketing Manager

Date: August 2016