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AD INTELLIGENCE · RANDY NELSON · FEBRUARY 2016

Sensor Tower's Ad Intelligence Data Digest: Mobile Advertising Insights for Q4 2015

Sensor Tower's free mobile advertising report contains valuable insights including Q4 2015's top Facebook advertisers and creative trends.

Cover of Sensor Tower's Q4 2015 Ad Intelligence Data Digest

Today we're launching the first edition of our quarterly Ad Intelligence Data Digest, covering top advertisers, creative trends, and other insights from the mobile advertising space in Q4 2015. This free report features data and creatives from Sensor Tower's Ad Intelligence platform, which provides mobile marketers with unprecedented competitive insights on the world's most popular ad networks.

Inside Sensor Tower's Q4 2015 Ad Intelligence Data Digest

Key highlights from our Q4 2015 report include:

  • Facebook Ads saw substantial growth in mobile video advertising in Q4 2015.

  • Despite growth in mobile app install advertising, mobile web traffic campaigns were still the top choice for advertisers.

  • Sensor Tower data shows the fall of Apple’s iAd in 2015.

  • Wish tries to catch Amazon; remained the No. 1 Facebook advertiser in Q4 2015.

  • Mobile Strike bought out inventory on nearly every mobile ad network for its global launch.

  • Amazon and Wish dueled in Q4; No. 1 advertisers on Google and Facebook, respectively.

Click below to download the free report in PDF format:

Download Sensor Tower's Q3 Data Digest

Interested in learning more about how Ad Intelligence can revolutionize your app marketing initiatives? Schedule an Ad Intelligence demo with our team, and we’ll show you how!


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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: February 2016

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