Reddit App Advertising Led by Tech, Communications, and Electronics Brands

Key Takeaways:

• Sensor Tower data shows that 6/10 of the largest advertisers on Reddit (by total impressions on mobile in the US) were tech, communications, and electronics companies in 2023, in line with company commentary on its S-1 around the makeup of its advertiser base

  • ST data shows that the top tech, communications, and electronics brands advertising on Reddit (ranked by number of total impressions served in the US) were Best Buy (#1), Samsung Mobile (#2), Apple (#3), Google (#4), Mint Mobile (#8), and Xfinity (#9)

• New advertisers flocked to Reddit throughout 2023 as ST data shows that roughly 576 out of the top 1000 advertisers (by overall impressions served on mobile in the US) hadn’t advertised at all in the prior year (2022)

• Per Reddit’s S-1, some of its fastest growing advertiser verticals in 2023 were retail, CPG, and pharmaceuticals. ST data largely corroborated this, showing that three different semaglutide sub brands from parent company Novo Nordisk (Rybelsus, Ozempic, and Wegovy) were among the top thirty advertisers on Reddit (by total impressions on mobile in the US) throughout 2023

• ST data shows that Reddit boasts a higher percentage likelihood of users to fall into the Fine Diners, and Gamblers personas than its social media peers, compared to the general population of smartphone users. US Reddit users across the past 90 days were 93% and 91% more likely to fall into the Fine Diners and Gamblers personas, respectively, compared to the general population of smartphone users, far greater than that of competing social media platforms such as Facebook (+30%, +40%), Instagram (+40%, +20%), Snapchat (-17%, +48%), and TikTok (+22%, +10%)

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