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STORE INTELLIGENCE · USAGE INTELLIGENCE · STEPHANIE CHAN · APRIL 2022

Reddit’s Mobile App Usage Reaches All-Time High, Up 25% Year-Over-Year

Sensor Tower data reveals that Reddit’s social experiment r/Place led to the app’s highest usage ever.

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Social platform Reddit re-introduced its collaborative social experiment r/Place on April 1, leading to the highest daily active users (DAUs) its mobile app has ever seen, Sensor Tower Usage Intelligence data reveals. 

Reddit’s App Usage Balloons 25 Percent Year-Over-Year

Reddit’s mobile app saw a considerable surge in usage a day after the 2022 edition of r/Place launched. On April 2, the app’s worldwide DAUs were up 25 percent year-over-year when compared to the same day in 2021. It exceeded even the “meme stock” buzz in early 2021, surpassing the average DAUs in the three-week period at the height of Reddit’s surge from January 21 to February 10, 2021 by 31 percent. 

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As the experiment draws to a close on April 4, the usage has likely climbed even more as the app’s installs have surged.

App Adoption Spikes in France, Belgium, and Turkey

As of writing, Reddit’s app is ranked No. 1 among the top free iPhone apps in France, Belgium, and Turkey. This marks the first time the app has hit the top of the charts in those markets. The app is also in the top 100 in 54 other countries. 

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According to our preliminary estimates, Reddit has seen 612,000 installs in the first three days of April. This is up 17 percent from 523,000 in the previous three days from March 29 to March 31.

Reddit Flexes Its Community Before Possible IPO

Reddit is exploring the possibility of going public this year, and the company could reportedly seek a valuation of $15 billion. The popularity of social experiments such as r/Place showcases how engaged the platform’s community is. As Reddit continues expanding its feature set—taking inspiration from Clubhouse and TikTok for social audio and short form video—highlighting the willingness of its audience to contribute user-generated content is crucial as a predictor for future success.


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Stephanie Chan

Written by: Stephanie Chan, Mobile Insights Strategist

Date: April 2022

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