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STORE INTELLIGENCE · ADAM SPANNBAUER · OCTOBER 2018

NetEase's Rules of Survival Revenue Shoots Past $75 Million Worldwide

Rules Of Survival revenue surpasses $75 million worldwide, according to Sensor Tower Store Intelligence estimates.

Rules Of Survival Revenue

NetEase's battle royale title Rules of Survival has reached worldwide revenues of more than $75 million according to Sensor Tower's Store Intelligence estimates. The game has also amassed more than 80 million downloads since its launch in November 2017.

The largest share of Rules of Survival's revenue has come from NetEase's home territory of China. Players in the country have contributed approximately $23.7 million, or 32 percent, of the game's gross revenue to date. By comparison, the U.S. is the game's second most lucrative region and accounts for about 20 percent of its lifetime revenue.

In September, Rules of Survival saw approximately 1.2 million new installs. Additionally, over the course of last month, the title grossed an estimated $4.5 million worldwide.


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Adam Spannbauer

Written by: Adam Spannbauer, Mobile Insights Strategist

Date: October 2018

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