Blog

AD INTELLIGENCE · RANDY NELSON · OCTOBER 2018

Sensor Tower Introduces Support for Apple Search Ads

Support for Apple Search Ads in Sensor Tower's App and Ad Intelligence platforms levels up your competitive intelligence and app marketing initiatives.

Apple Search Ads Support Comes to Sensor Tower

Sensor Tower is excited to announce the release of Apple Search Ads support for our enterprise-level Ad Intelligence and App Intelligence products. With this addition, the Sensor Tower platform now delivers unprecedented insight into paid advertising on Apple's App Store, integrated with our powerful feature set and analysis capabilities.

Search Ads in App Intelligence

With Search Ads in App Intelligence, you can quickly determine the share of impressions any iOS app is receiving for a specific Search Ad keyword. This feature offers selectable date ranges by day, week, month, and quarter, along with market share visualizations.

Search Ads Market Share

As part of our App Store Optimization module, App Intelligence's new Search Ads feature also displays any keyword's other bidders and the percentage of impressions they account for. These bidders can be highlighted with a single click to view the other keywords they're bidding on and their share of voice for them.

Search Ads Bidders

Along with this information, we display search traffic for each keyword and days seen. As with all of our enterprise products, data is available via CSV export for off-platform analysis.

Search Ads in Ad Intelligence

With Search Ads in Ad Intelligence, paid App Store advertising joins the existing array of ad networks supported by the product, enabling users to discover the top Apple Search Ads advertisers by week, month, and quarter.

Search Ads Top Advertisers

To learn more about Sensor Tower's Search Ads support, download this guide to the feature or contact us to schedule a live demo.

Sensor Tower's Ad Intelligence platform is an Enterprise level offering. Interested in learning more?


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: October 2018

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