Sensor Tower APAC Awards 2025

In 2025, the global digital economy reached a historic turning point. Total consumer spending on in-app purchases surged to $167 billion, a robust 10.6% increase from the previous year. Most notably, 2025 marked the year non-game app revenue surpassed games—a shift that seemed improbable just years ago. From the 278% explosion in Short Drama to the 148% leap in AI Assistants, mobile apps have moved beyond simple tools to become the very infrastructure of modern life, reshaping everything from daily routines and shopping to finance, career, travel, and mobility. From revolutionizing urban mobility to redefining personal wellness and digital entertainment, APAC publishers are weaving technology into the very fabric of daily life.

Behind this relentless tide of innovation, APAC publishers remain the primary catalysts. While global gaming revenue saw steady growth, APAC publishers contributed a staggering $2.58 billion increase, cementing the region as the world’s strongest digital engine. Furthermore, the boundaries of play are dissolving; we are witnessing a new era of cross-platform hits where blockbusters resonate across mobile, PC, and consoles simultaneously.

With the Sensor Tower APAC Awards 2025, we continue our mission to spotlight the trends defining our digital future. This year, we honor the products that have demonstrated exceptional creativity and impact—not only on mobile but also through our newly added categories for PC and console excellence. These winners represent the pinnacle of user experience, proving once again that APAC’s vision is setting the global standard for the next era of technology.

Lifestyle & Essentials

Asken, Blinkit, Cashwalk, Changi App, d POINT CLUB, DiDi Rider, ENEOS, Green SM, Insight Timer, Jihanpi, Keeta, Kuku TV, Lalamove, Myntra, Olive Young, Rapido, Rocket Now, Traveloka, Weathernews, WORKMAN

Commerce & Finance

Atome, Coincheck, Moomoo, NAVER Plus Store, Shopee, super.money

Productivity & AI Innovation

Albamon, DeepSeek, Glints, LoveyDovey, Meitu, UC Browser

Gaming

#Compass, ARC Raiders, Block Blast!, Chaos Zero Nightmare, Cookingdom, DC: Dark Legion™, Delta Force, Escape from Duckov, Hangame Poker, inZOI, Kingshot, Limbus Company, Lords Mobile, SD Gundam G Generation ETERNAL, Seven Knights Re:BIRTH, Shadowverse: Worlds Beyond, Snake Clash!, Stellar Blade, Tile Explorer, Top Heroes, TopTop, Where Winds Meet

Note: Winners are sorted in alphabetical order.

Lifestyle & Essentials

Asken

Best Diet & Nutrition App

Asken, an AI-powered diet app with a 10-year history, dominates Asia’s Diet & Nutrition category. In 2025, its revenue quadrupled the nearest competitor across Asia, while ranking first in Japan by downloads and MAU. It features meal-logging via scans or barcodes, dietitian-supervised advice, and seamless integration with Apple Health for holistic wellness management.

Blinkit

Best Quick Commerce App

Blinkit, formerly known as Grofers, is Eternal's quick-commerce business offering 30,000+ products delivered to customers' doorsteps. Ranking #1 globally by downloads with a 177.4% year-on-year growth in 2025, Blinkit leads the quick commerce category by transforming how consumers access everyday essentials. With over 194 million cumulative downloads, its impact spans India, the U.S. and Sri Lanka.

Cashwalk

Best Walking Rewards App

Cashwalk proves that rewards meaningfully motivate movement. By combining step-based incentives with health engagement, the app has continued to attract strong user engagement, recording a 25% year over year increase in daily active users in 2025. It stands as the only walking rewards app among the global top 10 Health & Fitness leaders, reinforcing healthy habits across Korea, North America, and Europe.

Changi App

Best Airport App

With over 5.4 million downloads, the Changi App has become a trusted travel companion, bringing the Changi experience into every journey. Ranking #1 globally in both downloads and monthly active users, it is the first airport app to offer real-time overseas airport information together with flight delay assurance, redefining how travellers experience airports end to end.

d POINT CLUB

Best Coupons & Rebates App

Celebrating its 10th anniversary, d POINT CLUB dominates Asia’s Coupons & Rebates category with 100 million members. In 2025, its MAU exceeded the runner-up by 50%. The app allows seamless point earning across both offline venues—including convenience stores and restaurants—and major online platforms like Amazon and Mercari, offering exclusive missions and rewarded campaigns.

DiDi Rider

Best Global Ride Hailing Platform

Founded in 2012 and global since 2018, DiDi Rider has built a premier ride hailing network, providing reliable mobility across diverse markets. Driven by localized strategies, it leads key regions like Mexico and Argentina while scaling worldwide. With 400M+ downloads and 75M+ MAU, DiDi Rider stands as the most established global mobility platform from APAC.

ENEOS Official App

Best Gas Station App

The ENEOS app has led the global Gas & EV Charging category in MAU for two consecutive years. Across 8,000 service stations in Japan, it serves as a convenient tool for one-touch mobile payments, fuel and car wash coupons, and maintenance scheduling. By providing essential day-to-day car care services, it brings energy station convenience to the digital era.

Green SM

Best EV Carpooling App

Green SM is redefining mobility by harmonising environmental regeneration with urban efficiency. As a global leader in fully electric mobility models, it achieved 114.4% growth in 2025, ranking as the #1 EV-focused carpooling app by downloads. By deploying a massive zero-emission fleet, Green SM creates a sustainable paradigm where premium service and planetary health thrive together.

Insight Timer

Best Meditation App

Insight Timer is a leading meditation and mindfulness platform supporting everyday mental well-being. With over 3.8 million active users worldwide and 24.1% growth in daily active users in 2025, it stands as the top APAC-origin meditation app in global charts, reshaping how mindfulness is accessed and practiced by consumers.

Jihanpi

Best Vending Machine App

Suntory’s cashless app, Jihanpi, expanded across Japan in March 2025. Ranking as APAC’s top-downloaded vending machine app with 10 million users, it redefines offline retail through digital convenience. Beyond driving sales during record summer heat, Jihanpi accelerates mobile payment adoption, showcasing how traditional infrastructure can evolve through seamless, high-impact digital integration.

Keeta  

Most Popular Food Delivery App

Amid rising demand for efficient delivery, Keeta emerged as 2025’s fastest-growing food delivery app globally, surpassing 26 million downloads. Powered by an efficient delivery network, it scaled rapidly across Saudi Arabia, Brazil, and Hong Kong, fueling a 470% MAU surge. Keeta now cements its leadership as an essential daily service for millions worldwide.

Kuku TV

Best New Short Drama App

As short-form storytelling becomes a vital staple in fast-paced lifestyles, Kuku TV has emerged as a breakout force in digital entertainment. Following its early 2025 debut, it introduced premium short dramas to Indian audiences and witnessed a spectacular multi-fold increase in downloads in 2025, ranking #1 globally in growth. Kuku TV's rapid ascent underscores the accelerating global popularity and widespread adoption of short dramas.

Lalamove

Best Delivery & Logistics App

As on-demand logistics become essential to modern life, Lalamove has built a reliable, cost-friendly freight platform serving individuals and SMEs worldwide. In 2025, it ranked #1 globally in logistics downloads with over 100 million installs. With a 4.7-star rating, Lalamove remains the dominant leader across China and Southeast Asia, driving global urban efficiency.

Myntra

Best Fashion & Lifestyle App

Myntra stands at the forefront of digital fashion commerce, ranking #1 globally in apparel downloads for three consecutive years from 2023 to 2025. Far outpacing competitors with nearly 20% annual growth in downloads, it has emerged as a leading platform powering Fashion & Beauty discovery and shopping, engaging over 80 million monthly active users via its app.

Olive Young

Best Beauty Retail App

Olive Young is a leading K-beauty platform seamlessly connecting consumers online and offline. With over 8.5 million active users worldwide following a 30% MAU surge in 2025, it has become the top APAC-origin beauty retail app in the highly competitive U.S. market, proving the global dominance of its omnichannel strategy.

Rapido 

Best Multi Modal Ridesharing App

Rapido demonstrates how affordable, flexible mobility can scale mass adoption. By evolving from bike taxis into a multi-modal platform, Rapido recorded an impressive 61.9% year-on-year growth in downloads in 2025. It stands as the top APAC-origin ridesharing app, reshaping everyday urban transport across India.

Rocket Now 

Best Food Ordering App

Rocket Now is the most downloaded restaurant ordering and delivery app launched globally in 2025. Building on early success in Korea, it expanded into Japan with instant ETA estimates, live rider tracking, and an intuitive interface, while a no-fee value proposition helped drive nearly 4 million downloads and capture around 30% of category growth.

Traveloka 

Best Travel App

Traveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million downloads worldwide, Traveloka ranks #1 in Asia by monthly active users in 2025 and stands as the top APAC-origin travel app in global charts – reshaping how millions discover, plan and book travel every day.

Weather News 

Best Weather Forecast App

Amid 2025’s extreme heat, Weather News ranked first in Asia by revenue, leading Japan in downloads for five consecutive years. With participatory reporting and live streaming, the app has built immense loyalty. By providing real-time, hyper-local insights, it empowers users to plan their daily lives and travels with enhanced safety and ease.

WORKMAN

Best Professional Apparel App

Celebrating its 45th anniversary in 2025, Workman launched its official app to house its diverse range—from professional workwear and outdoor gear to innovative insulation and recovery wear. Recording 800k downloads, it led Asia’s Sports & Outdoors download growth in 2025. The app provides a convenient digital gateway for users to access high-performance apparel.

Commerce & Finance

Atome

Most Popular BNPL App

Atome proves how flexible credit drives adoption at scale. With a rating exceeding 4.5-star and 96.4% growth in 2025, it ranks #1 in Asia by monthly active users. As the top APAC-origin BNPL app globally, Atome bridges aspirations with affordability, fostering financial autonomy and sustainable lifestyle growth across a vibrant Asia.

Coincheck

Best Retail Crypto App

Coincheck simplifies crypto access with a low 500-yen entry point. Sensor Tower data ranks it first in Japan for both downloads and MAU in 2025. Beyond trading, its automated investing and rewards for holding ETH deepen user engagement, successfully bringing the crypto investment experience into the mainstream of everyday life.

Moomoo 

Best Global Investment Platform

In 2025, moomoo redefined global investing, ranking among the top 10 finance apps in the US and Japan. Beyond a 70% MAU surge in Southeast Asia, it saw 136% growth in Australia, becoming the country’s #1 trading app. Its seamless cross-market experience empowers modern investors with professional tools across diverse global regions.

NAVER Plus Store

Best New Shopping App

Amid rapid AI adoption, NAVER Plus Store leverages AI-driven personalization and NAVER’s ecosystem to shift shopping toward discovery. This strategy drove massive adoption among core adult shoppers, making it the most downloaded shopping app launched across APAC in 2025, with over 10 million downloads in less than a year.

Shopee

Best Leading Shopping Platform

Over the past decade, Shopee has grown into a leading e-commerce platform across Southeast Asia, Taiwan and Brazil, amassing 1.2 billion downloads worldwide. As the top APAC-origin shopping app globally, its mobile-first marketplace enables businesses to digitalise and grow, playing a key role in uplifting local communities across the digital economy.

super.money

Fastest Growing Payments App

By offering real cashback on every transaction, super.money serves as a vital bridge to the digital economy, making everyday payments more rewarding. This seamless experience, reflected in its 4.7-star rating, drove a staggering 242.2% downloads growth in 2025. Ranking #1 in India and Top 3 globally among digital payments apps, it has rapidly scaled adoption across everyday use cases.

Productivity & AI Innovation

Albamon 

Most Popular Part Time Job App

Fifteen years post-launch, Albamon remains a powerhouse, ranking among the top 10 job board apps in APAC by MAU. Serving over 30 million users with a stellar 4.7-star rating, it couples exceptional market penetration in Korea with modern AI-matching, proving that a long-standing pioneer can continue to set the industry standard for innovation and trust.

DeepSeek 

Best AI Assistant App

Riding the generative AI wave, DeepSeek emerged as a global leader through advanced reasoning and an open-source ecosystem. Since its launch in January 2025, it has secured its spot as the world’s #3 AI assistant by annual downloads. Trailing only ChatGPT and Gemini with nearly 200M installs, DeepSeek holds a pivotal position in the AI landscape.

Glints 

Best Job Search & Career App

Glints powers career mobility through a full-suite, end-to-end talent ecosystem. Serving over 12 million users worldwide, Glints recorded 80.9% year-on-year growth in monthly active users in 2025, ranking as the top APAC-origin job search app by global downloads. Through its app, candidates and employers connect faster via a streamlined in-app chat experience that enables direct, efficient communication.

LoveyDovey 

Best AI Entertainment App

In a fast-paced world, LoveyDovey provides an emotional sanctuary where AI offers a trusted, safe space for connection. This deep engagement has generated nearly $30 million in revenue, cementing its status as the highest-grossing AI chatbot from Asia and proving the global value of digital companionship.

Meitu

Best Photo & Video Editor

Meitu has redefined digital expression by evolving its all-in-one editor into a comprehensive AI-powered visual platform. Building on its 2025 momentum, Meitu achieved a 70% revenue surge, ranking #1 globally among image editing apps. By integrating professional-grade AI tools into everyday workflows, Meitu remains the definitive engine shaping the future of global consumer creativity.

UC Browser 

Best Browser App

With a lightweight, mobile-centric design, UC Browser provides a seamless experience combining secure performance, video consumption, and cloud storage. In 2025, it ranked first globally in IAP revenue among browser apps and was a top performer by downloads. This success cements its status as a benchmark mobile internet gateway, connecting millions of users worldwide.

Gaming

#Compass

Best Ongoing Game

Celebrating its 9th anniversary in December 2025, #Compass continues to dominate the 3v3 mobile brawler genre. Driven by high-profile IP collaborations, it garnered over $10 million in revenue during 2025, ranking first globally in its category for the year. Its enduring success proves the power of relentless innovation and community engagement.

ARC Raiders

Best PvPvE Game

ARC Raiders delivered a breakout performance across PC and console, reaching over 14M estimated units sold globally and ranking as the top-performing PvPvE title worldwide in 2025 by Sensor Tower. Its high-stakes PvPvE extraction gameplay forces players into constant trade-offs between combat, stealth, and survival, driving exceptional engagement across Western markets and multiplayer communities in Asia and South America.

Block Blast! 

Best Puzzle Game

Block Blast! sparked a global surge in casual puzzle engagement through its intuitive 8×8 block gameplay and lightweight, offline-friendly design. In 2025, it accelerated across markets including Indonesia, Vietnam, and Brazil, achieving 57% YoY download growth to become the world’s most downloaded mobile game. With over 700M lifetime downloads and MAU reaching a record high, Block Blast! cements its global dominance in casual gaming.

Chaos Zero Nightmare 

Best New ACG Game

Launched in late 2025, Chaos Zero Nightmare became the year’s top-grossing original ACG IP, garnering $40 million within three months. It captivates global fans with psychological horror themes and strategic turn-based combat. Its massive success across the U.S., Japan, and Taiwan proves the immense commercial power of high-production, original dark-fantasy worlds.

Cookingdom 

Best Simulation Mobile Game

A global sensation with 74 million downloads, Cookingdom has maintained its position as the #1 Simulation game. It deeply resonates with young users’ desire for relaxation, especially among its 60% female and 40% Gen Z audience. By pioneering the integration of the iconic Capybara into the gameplay experience, Cookingdom has transformed routine culinary tasks into an inspiring, cozy and relaxing sanctuary.

DC: Dark Legion™

Best IP Based Mobile Game

By integrating iconic DC characters with deep tactical gameplay and stunning design, DC: Dark Legion™ achieved immense global traction upon release. As 2025’s top-grossing IP-based mobile game, it exemplifies the vast potential of licensed titles, delivering exceptional scale in player engagement and commercial success.

Delta Force

Best Cross Platform FPS Game

Delta Force delivers high-intensity tactical combat with seamless cross-progression. In 2025, mobile revenue saw a 29-fold surge, making it the world’s fastest-growing shooter. With 18.3 million units sold on PC and console, it also led global free PC game downloads, setting a new industry peak for modern, high-performance shooters across all gaming platforms.

Escape from Duckov

Best Independent Game on PC

Launched in October 2025, Escape from Duckov surged into Steam’s top-sellers, moving 5M units in three months. By blending tense extraction mechanics with comedic charm, it captured an untapped niche for accessible yet strategic shooters, emerging as a breakout indie phenomenon that redefined the genre’s potential on PC.

Hangame Poker

Best Poker Game

Hangame Poker delivers a premier real-time competitive experience for poker enthusiasts. Since 2022, it has ranked as the top-grossing poker game in Asia for four consecutive years, amassing over $250 million in lifetime revenue. Its success lies in perfectly balancing high-stakes skill with casual accessibility, sustaining unrivaled market leadership.

inZOI

Best PC Life Simulator Game

inZOI redefined the PC life simulation genre with Unreal Engine 5–powered photorealistic visuals, deep character customization, and AI-driven creative tools. The launch of its “Island Getaway” DLC drove a nearly fivefold revenue surge, highlighting how content-driven updates and live-service execution secured its position as Steam’s top-grossing life simulator in 2025.

Kingshot

Best 4X Strategy Game

By blending lightweight tower defense and simulation mechanics with a robust 4X foundation, Kingshot emerged as one of 2025’s breakout strategy launches. Following its February debut, the game recorded exceptional global growth, exceeding $750M in revenue within only ten months and topping the year’s global new-game revenue rankings.

Limbus Company

Best Storytelling Game

Launched in 2023, Limbus Company became the top indie-published turn-based RPG on PC by DAU in 2025. With total DAU reaching 600k, its mobile presence uniquely grows alongside its PC success. This achievement is driven by chapter-based “Cantos”—a masterful blend of literary inspiration and psychological horror that delivers emotional immersion rare in the genre.

Lords Mobile

Best Evergreen Strategy Game

Since 2016, Lords Mobile has remained among the global top 10 4X strategy games by revenue for a decade. Driven by precise operations and elite IP collaborations, it has shattered industry barriers, surpassing 500 million downloads. By evolving from a niche genre into a pop-culture phenomenon, the game stands as a definitive icon of evergreen.

SD Gundam G Generation ETERNAL

Best Tactics Game

Released in April 2025, SD Gundam G Generation Eternal achieved immense success across Japan, Hong Kong, and Taiwan. Sensor Tower data shows that by December, it reached 5.5 million global downloads and nearly $300 million in revenue. It leads the turn-based tactics genre, ranking first globally across all metrics: downloads, revenue, and MAU.

Seven Knights Re:BIRTH

Best Turn Based RPG

In 2025, Seven Knights Re:BIRTH emerged as the top-grossing and most-downloaded newly launched turn-based RPG globally. By blending its 12-year legacy with bold visual artistry and strategic depth, it achieved vast cross-generational appeal. This masterful modernization captured both nostalgic fans and new players, making it the definitive genre leader of the year.

Shadowverse: Worlds Beyond

Best New Card Battler Game

Launched globally in June 2025, Shadowverse: Worlds Beyond evolved its predecessor’s legacy with innovative "Hyperevolution" and "Shadowverse Park" features. Sensor Tower data ranks it as 2025’s highest-grossing new card battler. Additionally, ranking third in Google’s annual game search rankings, the title’s massive cultural footprint reaffirms its dominance in the competitive CCG landscape.

Snake Clash!

Best Hypercasual Game

Snake Clash! is a hypercasual arcade game that reimagines classic Snake mechanics through fast-paced multiplayer battles. Backed by Supercent’s expertise as APAC’s leading hypercasual publisher, it reached nearly 200M downloads, with 55% added in 2025, becoming the most downloaded hypercasual arcade game globally, driven by short-session design and repeatable competitive loops.

Stellar Blade

Best PC Action Game

According to Sensor Tower’s Video Game Insights, following its PlayStation 5 debut, Stellar Blade’s 2025 PC launch makes it the year’s top-selling hack-and-slash title globally. By successfully translating its precise, rhythm-driven combat—built around parries and skill chains—into strong PC adoption, it achieved massive international resonance, predominantly in North America and Europe.

Tile Explorer

Best Triple Match Game

Tile Explorer redefines puzzle experiences by merging classic match-3 with innovative 3D stacking. In 2025, it became the world’s most downloaded triple-match mobile game, exceeding 100 million installs with a 15-fold surge. Offering simple entry with deep strategy, it earned a stellar 4.8-star rating, standing as a remarkable dark horse in the genre.

Top Heroes

Best RPG Strategy Game

Top Heroes redefines the genre by merging RPG exploration, kingdom-building, and squad-based combat into a seamless adventure. Launched less than two years ago, it surpassed $500M in lifetime revenue, with a staggering 140% year-over-year growth in 2025. By lowering entry barriers through immersive gameplay, it stands as the premier pioneer in the global RPG-strategy hybrid market.

TopTop

Best Social Game Platform

TopTop reshapes social gaming by merging mini-games with interactive entertainment. In 2025, the platform achieved hyper-growth, dominating global genre rankings in both downloads and revenue. Surpassing 8M MAU, its expansion in markets like the Middle East and Europe highlights a powerful cross-cultural resonance, establishing TopTop as a leading force in the global social gaming landscape.

Where Winds Meet

Best Open World Game

Where Winds Meet has transcended regional boundaries, bringing Chinese martial arts to a global stage through deep cultural heritage and open-world freedom. Launched in late 2025, it sold 7.5 million units across PC and console, with 70% from Western players.  Its mobile version also topped both revenue and download rankings among newly launched open-world adventure games, achieving a perfect fusion of cultural resonance and commercial success.