Hybridcasual Market Trends

• Over 130 new hybridcasual games released in 2023, an almost 40% increase year over year.

• The top hybridcasual themes by downloads include Music, Hypercasual, and Combat Arena, indicating that active input is adopted by this audience.

• Hybridcasual worldwide revenue has steadily been increasing year over year, reaching over $1.4bn in 2023. Downloads, on the other hand, remain stagnant at around 5m.

Top Games

Note: All estimates are worldwide, across both the App Store and Play Store. Rank changes are compared to the top hybridcasual games of 2022.

Top of the Pack

• Race Master 3D - Car Racing by SayGames has emerged as the most downloaded game, amassing an impressive 112.3m downloads and beating 2022's top game, Stumble Guys, which secured over 100m downloads.

• Survivor!.io by HABBY maintained its position as the top earning hybridcasual game and generated over $182m, a testament to its undiminished popularity and engaging gameplay. Triple Match 3D, published by Miniclip, closely follows, jumping up an astounding 7 ranks and making over $138m.

• Some of the most successful games of 2023 come from HABBY (developer of Archero and Survivor!.io) and Scopely (developer of Stumble Guys).

New Entries Making Waves

• There were many newcomers to the hybridcasual gaming market in 2023. My Perfect Hotel (86m downloads) and Car Race 3D: Car Racing (81m downloads) each made their mark in 2023.

• Legend of Slime: Idle RPG War by AppQuantum Publishing made its debut as the fifth highest-grossing game, making over $49m.

• Game Veterans' Idle Lumber Empire generated over $38m, earning it the sixth place spot.

Top Events

• The Live Ops Event with the highest revenue lift in the US came from Hunt Royale: Action RPG Battle's Lunar New Year event. During the start of its event, its revenue spiked by around 1,000%.

• Stumble Guys' Smurfs collaboration event generated the most revenue at $240k within a 3-day window of the start of the event. It also had the highest downloads spike at 160%.

• Shoot 'em Ups dominated the Live Ops event space, with 60% of the top events coming from these kinds of games.