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GAME INTELLIGENCE · PHILLIP LAGOC · MARCH 2024
The Hybridcasual Gaming Market of 2023
The hybridcasual mobile gaming scene continued to thrive in 2023 and generated over $1.4bn and reached over 5m downloads. Titles like Race Master 3D - Car Racing and Survivor!.io continue to perform well, while newcomers such as My Perfect Hotel and Legend of Slime make their mark. These games have become a staple of mobile entertainment across the globe, reflecting trends, preferences, and the dynamic nature of the mobile gaming industry.
Hybridcasual Market Trends
Over 130 new hybridcasual games released in 2023, an almost 40% increase year over year.
The top hybridcasual themes by downloads include Music, Hypercasual, and Combat Arena, indicating that active input is adopted by this audience.
Hybridcasual worldwide revenue has steadily been increasing year over year, reaching over $1.4bn in 2023. Downloads, on the other hand, remain stagnant at around 5m.
Top Games
Note: All estimates are worldwide, across both the App Store and Play Store. Rank changes are compared to the top hybridcasual games of 2022.
Top of the Pack
Race Master 3D - Car Racing by SayGames has emerged as the most downloaded game, amassing an impressive 112.3m downloads and beating 2022's top game, Stumble Guys, which secured over 100m downloads.
Survivor!.io by HABBY maintained its position as the top earning hybridcasual game and generated over $182m, a testament to its undiminished popularity and engaging gameplay. Triple Match 3D, published by Miniclip, closely follows, jumping up an astounding 7 ranks and making over $138m.
Some of the most successful games of 2023 come from HABBY (developer of Archero and Survivor!.io) and Scopely (developer of Stumble Guys).
New Entries Making Waves
There were many newcomers to the hybridcasual gaming market in 2023. My Perfect Hotel (86m downloads) and Car Race 3D: Car Racing (81m downloads) each made their mark in 2023.
Legend of Slime: Idle RPG War by AppQuantum Publishing made its debut as the fifth highest-grossing game, making over $49m.
Game Veterans' Idle Lumber Empire generated over $38m, earning it the sixth place spot.
Top Events
The Live Ops Event with the highest revenue lift in the US came from Hunt Royale: Action RPG Battle's Lunar New Year event. During the start of its event, its revenue spiked by around 1,000%.
Stumble Guys' Smurfs collaboration event generated the most revenue at $240k within a 3-day window of the start of the event. It also had the highest downloads spike at 160%.
Shoot 'em Ups dominated the Live Ops event space, with 60% of the top events coming from these kinds of games.
Written by: Phillip Lagoc, Product Analyst, Gaming
Date: March 2024