Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2025

According to Sensor Tower’s App Performance Insights, Last War: Survival by FUNFLY claimed the No. 1 position as the highest-grossing mobile game worldwide. Close behind were  MONOPOLY GO! at No. 2 and Whiteout Survival at No. 3, followed by Honor of Kings and Royal Match completing the top five. 

Last War: Survival topped the global revenue chart in July, driven by an aggressive user acquisition campaign leading up to the July 4th holiday. The publisher ramped up advertising across key markets and launched Season 4, featuring premium cosmetic upgrades for popular characters. These timely updates and in-game promotions helped fuel a surge in player interest and installs.

Honor of Kings ranked No. 4 globally by revenue in July, supported by a robust in-game content pipeline and the successful rollout of Season 40. The update featured new and upgraded heroes—including Sun Quan, Cao Cao, and Liu Bei—alongside faction-based gameplay mechanics that enhanced user engagement. Mid-month, a limited-time Yun Ying x Ruby drove a spike in in-app purchases, followed by the release of a new Doria skin, which helped sustain player momentum and monetization through the end of the month.

For the full ranking of the top 10 mobile games by revenue, please see the chart above. Please note that data from third-party Android markets is excluded.

In July 2025, global consumer spending on mobile games via the App Store and Google Play reached approximately $7.1 billion, representing a 6.9% month-over-month growth. The United States remained the leading market with $2.3 billion in revenue (32% share), followed by China (iOS only) at 15% and Japan at 12.6%.

Honkai: Star Rail led global revenue growth in July, climbing 40 positions to reach No. 8 in the overall revenue rankings. This performance was driven by the highly anticipated Version 3.4 update launched on July 1, which introduced the new character Phainon and a limited-time Fate/stay night crossover event, a popular anime franchise. This combination of fresh content and cross-brand appeal significantly drove player spending throughout the month.

Dragon Ball Z: Dokkan Battle also saw a major surge in revenue, ranking No. 2 globally by revenue growth and jumping 169 positions to No. 25 overall. The spike was driven by the Global Dokkan Campaign 2025, which featured high-profile DOKKAN Festival and Legendary Summon Carnival banners spotlighting LR characters such as Super Saiyan God SS Goku, Vegeta, Goku Black (Super Saiyan Rose), and Zamasu. These premium summon events drove exceptional player spending, with first-day revenue exceeding $3.5 million on July 8 alone.

Uma Musume: Pretty Derby ranked No.5 globally by revenue growth in July, rising 40 spots to No. 27 overall. The mobile title saw a significant boost following the mid-July launch of its Brand New Friends event, which targeted audiences outside Japan with localized content and rewards. Paired with a high-value gacha banner featuring popular SSR support cards Kitasan Black and Satono Diamond, the event drove strong monetization in key markets such as the U.S., Canada, and the U.K.

Top 10 Worldwide Mobile Game Download Rankings for July 2025

ROBLOX reclaimed its position as the most downloaded mobile game globally in July 2025.  Block Blast! held steady at #2, followed by Free Fire, Subway Surfers,  and Tile Explorer - Triple Match, completing the top five.

ROBLOX  claimed the No. 1 spot globally by downloads in July, driven by a series of high-profile branded events. Key growth drivers included Squid Game: The Final Games, an official Netflix collaboration, and Wimbledon: Tennis Showdown, a time-limited experience celebrating the 2025 Wimbledon Championships. Coupled with the viral rise of Grow a Garden, which peaked at over 21 million concurrent players, these activations boosted installs across major markets, pushing lifetime downloads past 1.47 billion.

Block Blast!  ranked No. 2 globally by downloads in July, slipping one spot from the previous month. The block-based puzzle game from HungryStudio continues to perform well in high-volume markets like the U.S., Indonesia, and India, driven by its hypercasual design and accessible gameplay. With over 550 million lifetime downloads, its simple tabletop-inspired mechanics and flat art style continue to appeal to a broad mobile audience.

Subway Surfers held steady at No. 4 in global downloads for July, reinforcing its long-standing popularity since its 2012 launch. The endless runner from Miniclip remains a top performer in key markets such as India, the U.S., and Brazil. Its ongoing content updates and seasonal campaigns have helped sustain engagement. With lifetime downloads exceeding 2.6 billion and over $200 million in consumer spend, it remains a cornerstone of the casual mobile gaming landscape.

In July 2025, global mobile game downloads surpassed 4.31 billion, reflecting a 1% growth from the same period last year. India dominated with 673 million downloads (15.6%), followed by the U.S. (7.3%) and Indonesia (5.7%).

My Talking Tom Friends 2 topped the global charts for downloads growth in July, making a remarkable leap to No. 11 in absolute downloads. Published by Outfit7, the sequel reinvents the classic Talking Tom formula by blending virtual pet care with mini-games, sandbox-style interactions, and real-time social dynamics among the characters. This added depth and interactivity gave the franchise a modern refresh, attracting both returning fans and new players. Its vibrant 2D cartoon visuals and emotionally responsive characters resonated with hypercasual audiences, particularly in mobile-first markets like India, Brazil, and Mexico.

Survival Escape: Session 3  saw a major surge in July to claim the No. 6 spot in global downloads growth. Published by Netflix, the game capitalized on the renewed buzz surrounding the Squid Game franchise, with its spike in installs coinciding with the global premiere of Squid Game Season 3. Designed as a battle royale experience with game show-style challenges, the title brings iconic scenes to life in an interactive 3D cartoon format

Overall, July’s global mobile download trends showcased the diverse strategies driving success in today’s dynamic market. From Roblox’s branded content partnerships and time-limited events to the evergreen appeal of Subway Surfers and the innovation behind My Talking Tom Friends 2, top games demonstrated the power of combining fresh experiences with familiar IP. Whether through hypercasual mechanics, nostalgic reboots, or culturally timed releases like Squid Game: Unleashed, the winners were those that captured attention across key regions with accessible, engaging gameplay.

Explore more data and insights for the above game titles with Sensor Tower’s App Performance Insights. You can set up a meeting with our team through the "Request Demo" button on the link provided.

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