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According to Sensor Tower’s App Performance Insights, Honor of Kings by Tencent retained its position as the top-grossing mobile game worldwide, continuing its dominance from the previous period. Close behind were Whiteout Survival from Century Games, which climbed one spot to #2, and Last War:Survival, which secured the #3 position. Royal Match by Dream Games rose to fourth place, while MONOPOLY GO! by Scopely rounded out the top five, slipping one position from the previous month.
Honor of Kings maintained its top revenue position, attributed to Tencent’s ongoing content innovation and strategic IP collaborations. Notably, key May events, such as the Five-Five Friends Festival which coincided with an important holiday period in China, were instrumental in solidifying Honor of Kings' leadership throughout May. Whiteout Survival surged to second place, benefiting from dynamic events like the State of Power, and the conquest-focused Frostdragon Tyrant event, each offering diverse gameplay experiences that kept players engaged.
Last War:Survival held steady at third place, its performance underpinned by robust social features, dynamic PvP events, and a consistent stream of updates. Royal Match’s ascent to fourth place was fueled by its addictive puzzle gameplay and frequent new area additions—including Golf Club and Shipboard—as well as events such as Propeller Rush. MONOPOLY GO! remained a top-five contender, skillfully blending social play with engaging Star Wars-themed events like Tatooine Treasures and Jedi Partners!, which deepened player immersion and drove revenue growth throughout May.
Gossip Harbor secured the #10 spot globally, propelled by events like The Lost City of Heron Keys, an underwater adventure launched on May 9, and Joyful Moments, a nostalgic card-collecting event that began May 13—both of which significantly boosted player engagement and monetization.
For the full ranking of the top 10 mobile games by revenue, please see the chart above. Please note that data from third-party Android markets is excluded.
In May 2025, global consumer spending on mobile games through the iOS App Store and Google Play reached approximately $6.85 billion, reflecting a 5.4% increase compared to the previous month. The U.S. remained the highest revenue market, generating around $2.13 billion (31% of worldwide revenue), followed by China (iOS) at 18.3% and Japan at 13.6%.
SD Gundam G Generation Eternal, the newly launched turn-based tactics game by BANDAI NAMCO Entertainment, ranked #1 in revenue growth and #17 by absolute revenue. This success is a testament to its popular mecha anime IP, particularly resonating with fans in Japan, and was boosted by the 19-day New Unit Pickup Gacha event that began May 13.
Game For Peace also saw significant growth in May 2025, ranking #2 in revenue growth and #7 overall. This momentum was fueled by major updates like the 24-day Peace Elite x DC Crossover, introducing eye-catching comic-themed skins inspired by the popular superhero universe.
Seven Knights Re:BIRTH from Netmarble, a recently released turn-based RPG, quickly climbed to #3 in revenue growth. Its success highlights the enduring strength of the beloved Seven Knights IP—drawing on its expansive universe, rich lore, and loyal fanbase to drive sustained player excitement and revenue growth.
Kingshot, a 4X Strategy game from Century Games—also the publisher of Whiteout Survival—launched in February 2025 and quickly made its mark. It secured #4 in worldwide revenue growth, climbing 36 positions to #29 in absolute revenue. The top markets by downloads include the United States, United Kingdom and Germany, with most IAP coming from the United States, South Korea, and Japan.
Block Blast! retained its top spot as the most downloaded mobile game globally in May 2025. Garena Free Fire moved up to second place, followed by ROBLOX, Ludo King and Subway Surfers rounding out the top five.
Block Blast! continued its dominance in downloads, showcasing the broad appeal of its accessible puzzle mechanics and effective user acquisition strategies across key markets like the United States, India, and Indonesia. The game maintained strong visibility in Indonesia, ranking as the top game by advertisers’ share of voice on TikTok in May. Garena Free Fire’s rise to the second position worldwide highlighted its enduring popularity, particularly in markets like India, Brazil, and Indonesia. Its success is driven by regular updates and engaging battle royale gameplay, further boosted in May 2025 by the Solarush! event celebrating its 8th anniversary. This event introduced the new Solara map, inviting players to explore its vibrant areas and battle daily.
ROBLOX maintained its strong momentum at #3, especially in India, Brazil, and Indonesia. This success in May 2025 was powered by branded experiences like The Weeknd Hub, a 15-day premiere event featuring the artist’s exclusive film Hurry Up Tomorrow, and Polo Beach by Ralph Lauren, a 20-day event that allowed players to customize avatars with iconic looks—showcasing the power of cross-industry partnerships to sustain player engagement and monetization.
Ludo King held steady at #4, underscoring the enduring appeal of classic board games in the mobile space, especially in markets like India and Indonesia. Meanwhile, Subway Surfers maintained its global popularity, continuing to attract a wide audience with its addictive endless runner gameplay.
In May, global mobile game downloads reached 4.3 billion—a 9.8% increase from the previous month. India led the charge with 881 million downloads (20% of the total), followed by the U.S. and Indonesia, each accounting for around 7.4% of the market share.
The May 2025 charts also highlighted the viral potential of Gen Alpha slang, with terms like “brainrot” inspiring breakout hits. Brainzot Tip Tap Challenge by TSACom soared to #1 in download growth and #8 in global game downloads, amassing 14.5 million downloads—driven by strong traction in Indonesia, India, and Brazil. Brainrotted Soundboard & AR by YoB mirrored this trend, securing the #6 spot in worldwide download growth and ranking #67 by absolute downloads. Released in May 2025, it reached 6.3 million downloads, with significant popularity in Indonesia, Brazil, and Mexico.
The long-standing MOBA, Mobile Legends: Bang Bang from Moonton secured the #9 spot in both worldwide download growth and absolute downloads. The game's resurgence was attributed to strong performance in India, where the local version, Moba Legends: 5v5!, experienced a spike in adoption thanks to the India Million Bonus Packs event running from May 2 to June 15, 2025. This event featured India exclusive in-game rewards, including a special NARUTO IP collaboration that introduced new character skins and themed challenges—significantly boosting engagement and downloads.
Overall, the strong growth of these titles underscores the dynamism of the mobile games market. Their success highlights the power of accessible, culturally relevant content, effective marketing, and smart monetization strategies. Titles that tap into social trends, offer branded experiences, and leverage popular IPs continue to outperform—proving that innovation and relevance are key to winning in this fiercely competitive space.
Explore more data and insights for the above game titles with Sensor Tower’s App Performance Insights. You can set up a meeting with our team through the "Request Demo" button on the link provided.
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