State of AI Apps Report 2025 is Live!
According to Sensor Tower’s App Performance Insights, Last War: Survival Game by FUNFLY retained its position as the highest-grossing mobile game worldwide. Close behind was MONOPOLY GO! at No. 2 and Royal Match at No. 3, both of them moving up two positions. Rounding out the top five were Whiteout Survival and Honor of Kings.
In September, Last War: Survival Game leaned heavily into its rotating event schedule to fuel spending. Community and guide data indicate key mechanics like Hot Deals (Custom Weekly Pass, Special Training Pass, Total Mobilization) were active, offering deep discounts on hero shards, resources, and gear. Recurring PvP and alliance‑focused events such as Alliance Duel VS also provided leaderboard rewards and valor badges. Other staples like General’s Trial, Zombie Siege, and Arms Race appeared in its event rotation, driving engagement across individual and alliance play.
MONOPOLY GO! delivered strong revenue performance in September 2025, powered by a tightly packed series of live events that sustained player engagement and monetization throughout the month. Key highlights included Ice Cream Partners (Sept 9–14), Candyland Treasures (Sept 16–21), and Food Truck Racers (Sept 24–27), each offering exclusive collectible tokens. These food-themed events not only drove social participation and spending but also kept players highly engaged through appealing, time-limited cosmetic rewards.
Royal Match ranked No. 3 globally by revenue in September, fueled by a steady stream of content updates and progression-based events. The month opened with the Royal Dairy and Sports Collection seasons, offering 100 new levels and collectible card rewards. This was followed by the Weather Station mid-month update and capped with the Pottery House expansion. These regular updates and layered rewards helped sustain engagement and drive in-app spend.
For the full ranking of the top 10 mobile games by revenue, please see the chart above. Please note that data from third-party Android markets is excluded.
In September 2025, global consumer spending on mobile games via the App Store and Google Play reached approximately $6.6 billion, representing a 8% month-over-month decline. The United States remained the leading market with $2.1 billion in revenue (32% share), followed by China (iOS only) at 15.3% and Japan at 12%.
Vampir is a dark-fantasy MMORPG from Netmarble that surged in global revenue rankings this September and claimed the No. 1 spot by revenue in South Korea. Set in a richly rendered horror-themed world, the game blends high-stakes PvP, deep character progression, and stylized realism to deliver an immersive experience for mid-core players. Its top-down perspective and gothic high-fantasy setting help it stand out in a competitive MMORPG landscape.
Tencent placed two shooter titles in September’s top global revenue growth rankings. Delta Force ranked No. 2 by growth and No. 12 by overall revenue, driven by strong domestic interest and a steady content rollout. Valorant Mobile followed at No. 6 by growth, continuing the momentum from its August launch. Its strong debut underscores growing demand in China for high-quality, tactical FPS experiences—and sets the stage for future global expansion.
Destiny: Rising, NetEase’s latest sci-fi shooter, ranked No.4 globally by revenue growth in September. The game blends fast-paced FPS and third-person action in a cinematic, space-themed setting—featuring high-fidelity visuals, dynamic camera work, and deep loadout customization. It resonated strongly with mid-core players in Western markets like the U.S., Mexico, and the U.K., climbing to No. 3 by revenue among Shooter games in the U.S., just behind Call of Duty Mobile. Its rapid rise highlights the growing demand for console-quality shooter experiences on mobile.
KAIJU NO. 8 THE GAME , published by Akatsuki, climbed to No. 7 globally by revenue growth in September, while also ranking as the most-downloaded Squad RPG of the month. Based on the hit anime series, the game blends post-apocalyptic sci-fi storytelling with 3D anime visuals and strategic team-based combat. It resonated with mid-core players in Japan, the U.S., and South Korea, fueled by its high production value, faithful adaptation, and gacha-driven monetization model.
September’s top performers combined live ops, strong IPs, and regional appeal — games that delivered fresh content and immersive experiences drove global engagement and monetization success.
Ludo King claimed its position as the most downloaded mobile game globally in September 2025. Free Fire maintained its position at #2, followed by ROBLOX, Subway Surfers, and Block Blast! completing the top five.
Ludo King claimed the No. 1 spot globally by downloads in September, climbing five positions from the previous month. The surge was fueled in part by the launch of the Warrior Dice event on September 17, which introduced premium visual upgrades and encouraged players to customize their gameplay experience. The long-running board game from Gametion continues to resonate with casual audiences in markets like India, Indonesia, and Brazil, supported by consistent updates and strong brand familiarity.
Free Fire maintained its No. 2 global download ranking in September, driven by the launch of the Time to Cause Trouble! event on September 24, which introduced new supernatural classes like Reaper and Phantom, alongside exclusive weapon skins and rewards. This high-impact content helped sustain engagement across key markets such as India, Brazil, and Indonesia throughout the month.
Prison Escape Journey, a crime-themed simulator, climbed to No. 6 globally by downloads in September, topping the Downloads Growth Charts. Published by XGame Global, the game has amassed nearly 20 million downloads to date. It immerses players in a first-person prison break scenario with 3D realistic visuals, where they complete stealth missions, solve puzzles, and evade guards across multi-stage levels—blending casual mechanics with tension-filled sequences that resonated strongly in markets like India, Brazil, and Indonesia.
In September 2025, global mobile game downloads dipped slightly to around 3.86 billion, reflecting a decline of 9% month-over-month. India dominated with 697 million downloads (18%), followed by the U.S. (6.7%) and Brazil (6.5%).
ACECRAFT , a top-down shoot ’em up from Moonton ranked No. 5 globally by downloads growth in September. With nearly 10 million downloads, its fast-paced aerial combat, cartoon fantasy setting, and polished 2D visuals have resonated with mid-core players across China, the U.S., and Brazil.
Bike Wheelie: Elite Auto climbed to No. 8 in downloads following its September debut. Published by Lemon Global, the Game has been downloaded around 5.3 Million times to-date. This hypercasual motorcycle runner combines realistic 3D visuals with simple stunt-based gameplay, gaining traction in key markets like Brazil, Turkey, and Mexico.
September’s top downloads highlighted the enduring power of casual staples and the growing influence of timely in-game events. Ludo King reclaimed the No. 1 spot globally with support from its Warrior Dice event, while Free Fire held strong at No. 2 thanks to its supernatural-themed Time to Cause Trouble! update. Meanwhile, breakout titles like Prison Escape Journey and Bike Wheelie: Elite Auto showcased the viral momentum of hypercasual formats in emerging markets.
Explore more data and insights for the above game titles with Sensor Tower’s App Performance Insights. You can set up a meeting with our team through the "Request Demo" button on the link provided.
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