The No. 1 publisher by worldwide downloads in 2018 was Facebook with more than three billion new installs for the third consecutive year. The full ranking of top publishers by worldwide downloads last year is below. App download estimates are from Sensor Tower’s Store Intelligence platform.
Google was the second largest publisher by worldwide app downloads in 2018, reaching two billion new installs for the first time across the App Store and Google Play. The next largest publisher in terms of installs was Voodoo, followed by Tencent and ByteDance, maker of popular social media app TikTok.
France-based games publisher Voodoo gained nearly one billion installs in 2018 to take the No. 3 spot. It was only the No. 25 publisher a year prior.
Store Intelligence users can see app revenue and app download estimates for the above publishers in addition to historical performance metrics on the Sensor Tower platform. Our estimates include worldwide downloads for the App Store and Google Play between Jan. 1 and Dec. 31, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.