State of AI Apps Report 2025 is Live!
According to Sensor Tower’s App Performance Insights, MONOPOLY GO! by Scopely took the #1 position as the top-grossing mobile game worldwide. Close behind were Last War: Survival from FunPlus at #2 and Whiteout Survival by Century Games at #3. Royal Match by Dream Games dropped to fourth place, while Honor of Kings remained within the top 5.
MONOPOLY GO!’s performance is driven by its frequent event cadence in Western markets, with revenue data suggesting June 2025's biggest lift came from the Rebel Racers tournament. This competitive event successfully leveraged a major Star Wars IP collaboration, fueling a player spending surge by offering highly coveted, limited-edition rewards like the exclusive AT-AT player token and Rebel Alliance shield.
Holding its second-place rank, Last War: Survival's success was fueled by a constant stream of recurring events in June 2025. The game retained its mid-core player base with demanding weekly and monthly challenges like Alliance Duel and Zombie Siege, which required both individual and large-scale alliance strategy to earn valuable rewards.
Whiteout Survival landed at #3 this month, remaining firmly within the top five thanks to its savvy player retention strategy, as seen in the June 2025 Children's Day event. This update provided a crucial break from the game's core conquest focus with a lighthearted, non-combat "Jolly Marble" mini-game, which proved highly effective at engaging its mid-core audience.
For the full ranking of the top 10 mobile games by revenue, please see the chart above. Please note that data from third-party Android markets is excluded.
In June 2025, global consumer spending on mobile games via the App Store and Google Play reached approximately $6.7 billion, representing a 3% dip compared to the same period last year. The United States remained the leading market with $2.16 billion in revenue (32% share), followed by China (iOS only) at 15% and Japan at 13%.
Pokémon GO surged to #8 in absolute revenue this June, and #1 by revenue growth, driven by its GO Fest event series. After building hype with in-person events in Japan and the United States, the Pokémon GO Fest 2025 event spurred a massive spending surge towards the end of June by offering the debut of the Mythical Pokémon Volcanion, increased shiny odds, and exclusive raids.
Zenless Zone Zero’s jump to #2 in revenue growth this June was sparked by its first-anniversary event, which shipped a huge 2.0 update including a new map and three new characters. It also gave all players a top-tier S-Rank Agent and W-Engine for logging in. This strategic giveaway successfully drew in a wave of new and returning players, directly fueling a major surge in spending
Shadowverse: Worlds Beyond , a reboot of the original Card Battler Shadowverse from publisher Cygames, made a spectacular debut in its launch month of June, landing at #4 in revenue growth. Its success was fueled by a release celebration campaign that gave all new players a powerful start with a free Legendary starter deck, while a system guaranteeing a Legendary card every 10 packs purchased strongly incentivized initial spending in key markets like Japan and the US.
Kingshot’s step up to #6 in revenue growth this June was driven by its Gen 3 Heroes update on June 8th. The release of three new meta-shifting characters created a powerful spending incentive for players seeking a competitive edge in the game’s leading revenue drivers, including the United States, South Korea, and Japan.
The performance of June's top mobile games proves that a sophisticated Live Ops strategy is the central pillar of success. To help publishers master this, Sensor Tower has acquired Playliner, a leading Live Ops intelligence platform. Playliner provides granular insights into the event cadences, monetization tactics, and promotional strategies of top-performing games, delivering the essential intelligence needed to create a winning event roadmap and thrive in today's competitive market. Read the full press release here.
Block Blast! retained its position as the most downloaded mobile game globally in June 2025. Free Fire held steady at #2, followed by ROBLOX, Subway Surfers, and Pizza Ready! completing the top five.
Block Blast! continues to dominate downloads thanks to its accessible puzzle gameplay, contributed by top markets such as the United States, India, and Indonesia. The game’s steady ad spend on platforms like TikTok has helped sustain top-of-mind visibility.
ROBLOX also held steady at #2, its performance is powered by major IP collaborations. This strategy was showcased in June 2025 with the premieres of How to Train Your Dragon experience, which engaged fans with collectible dragons, and Squid Game: The Final Games, which drew players into high-stakes competitions. These immersive activations demonstrate ROBLOX's unique ability to leverage global entertainment brands to drive both massive player engagement and direct spending.
Free Fire maintained its global appeal, particularly in India and Brazil. June marked continued buzz around the title’s 8th-anniversary celebrations, including the launch of the Solara map—the game's first in three years—and the introduction of the new "Battle for Infinity" gameplay mode, keeping the experience fresh for new and existing players alike.
Subway Surfers continued their long-standing appeal, especially in mobile-first regions like India and Southeast Asia, where nostalgia and offline multiplayer modes keep players coming back.
In June 2025, global mobile game downloads reached nearly 4.3 billion, reflecting a -2% dip from the same period last year. India dominated with 776 million downloads (18%), followed by the U.S. (7.1%) and Indonesia (6.4%).
Among breakout hits, Moto Race Go ranked #1 in download growth and #8 in absolute downloads. The racing game saw strong momentum across India, Brazil, and Pakistan—showing the power of hypercasual mechanics and regional market fit.
Music Piano 7: Rush Song Games rose to #2 in growth globally, driven by viral exposure in Brazil and Indonesia. Its neon rhythm gameplay combined with UA boosts helped push the title 16 places higher than the previous month.
Overall, the diverse successes in the download charts underscore the dynamism of the mobile games market. Their success highlights the power of major content updates that re-engage a loyal base, the broad appeal of accessible hypercasual gameplay, and the massive draw of blockbuster IP collaborations. Titles that deliver fresh experiences to existing fans, offer immersive branded activations, and capture massive regional audiences with simple mechanics continue to outperform—proving that understanding a specific audience is key to winning in this fiercely competitive space.
Explore more data and insights for the above game titles with Sensor Tower’s App Performance Insights. You can set up a meeting with our team through the "Request Demo" button on the link provided.
Sensor Tower - Your Guide to the Mobile Market
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