State of AI Apps Report 2025 is Live!
About
Sensor Tower
Forging the next generation of Digital Intelligence and Analytics
Trusted by global digital leaders
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.
Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.
Global Teams
Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in North America, Europe, Middle East, Africa, APAC and LATAM. We also maintain regional offices in SF, LA, NY, London, Singapore, Beijing, Seoul, Tokyo and Vancouver.
Reports
Sensor Tower’s Insights team leverages our data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Sensor Tower Blog
Game Intelligence • August 2025
PC/Console Gaming Index: Winning Titles, Publishers, and Genres
Our PC/Console Gaming Index takes cutting edge data on downloads, revenue, ad dollars, and more — and turns it into intuitive charts and insights that you can use to shape your strategy. From the publishers winning over audiences to the regions driving the most growth, this report is a must-read for devs and marketers alike.
Sensor Tower • August 2025
Q2 2025 Digital Market Index: Mobile Consumers Now Spend More on Apps Than Games
Mobile app in-app purchase (IAP) revenue approached a record $41 billion, with consumers spending more on non-game apps than games for the first time ever. Meanwhile, U.S. digital ad spend grew 12% year-over-year to reach $34 billion.
