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How Duolingo is Monetizing Through Product Stickiness

Monetization Mastery Report Series

Discover how Duolingo, the decade-old language learning app, has achieved unprecedented success through its innovative product stickiness approach. Our new report unveils the strategies that propelled Duolingo to 19 million daily active users, outshining its competitors.

Dive into our comprehensive report to gain unparalleled insights into their winning strategies.

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Sticky Engagement Results in Success For Duolingo

Part Two of the Monetization Mastery Report Series

Duolingo's journey is a testament to how smart gamification can create product stickiness, leading to unprecedented growth and user loyalty.

Key takeaways in the report:

  • Innovative gamification and features have led to exceptional user engagement, making it a leader in mobile language learning.

  • A dedicated user base reduces the need for constant user acquisition, allowing the app to focus on enhancing services for its existing users.

  • Duolingo's success showcases the power of strategic product stickiness in driving financial success in the competitive language learning app landscape.

LP2 - How brands maximize profits

Looking to unlock new avenues of revenue?

Check out our Monetization Mastery Report Series

Discover how these top brands are applying innovative strategies to unlock additional revenue streams.

Each week, we'll break down the specifics of how each brand is boosting their bottom line in our Monetization Mastery series. 

  • TikTok

  • Duolingo

  • Strava

  • FIFA Soccer

See below for the additional reports available in the series.

Reports featured in the report series:

tiktok available

TikTok: Monetizing Through Mobile Gaming


TikTok's ascent from a viral video platform to a revenue-driving powerhouse is remarkable, but its symbiotic relationship with the gaming world is the true game-changer.

In this report, we feature our insights and how this brand is embracing the gaming community and channel resulting in more revenue for TikTok.

strava available

Strava: Monetizing Through Social Features

Part three of the series

This report examines Strava's distinctive blend of physical activity and social bonds, with a focus on uncovering strategic avenues for monetization.

Our analysis delves into feasible strategies, from premium tiers tailored to challenge enthusiasts to partnerships with wellness and social apps that share Strava's user base.

Fifa available

FIFA: Monetizing Through Stronger Engagement

Part four of the series

The world of soccer was buzzing during the 2022 World Cup, and so was the digital realm of FIFA Soccer.

This report explores the captivating dynamics between the World Cup and FIFA Soccer, revealing how an event of such magnitude can propel engagement, inspire innovation, and reshape the digital sports landscape.