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How Strava is Monetizing Through Social Features

Monetization Mastery Report Series

Strava isn't your average fitness app. It's a dynamic blend of fitness metrics and social interaction that's turning the industry on its head.

In this report we look into Strava's distinctive blend of physical activity and social bonds, with a focus on uncovering strategic avenues for monetization.

Our analysis delves into feasible strategies, from premium tiers tailored to challenge enthusiasts to partnerships with wellness and social apps that share Strava's user base.

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Unlock Insights: Strava's Monetization Blueprint

Part Three of the Monetization Mastery Report Series

Discover actionable monetization strategies as we explore Strava's pro-growth approach through partnerships, revealing how strategic collaborations, innovative downloads, user-focused pivots, and adaptive techniques are reshaping the landscape of wellness and fitness applications.

Key learnings from the report:

  • Understand how Strava's seamless blend of fitness metrics and social connections has created a thriving user community. Explore why Strava's usage surges during evening hours, showcasing its unique focus on fostering relationships, tracking friends' accomplishments, and participating in challenges.

  • Learn how Strava goes beyond being a basic workout tracker. Discover how its social elements elevate user engagement to an astounding average of over 35 interactions per month—setting it apart from competitors.

  • Dive into the heart of Strava's meteoric rise and explore its innovative monetization strategies. Uncover potential revenue streams, from premium subscription tiers designed for challenge enthusiasts to partnerships with wellness and social apps that share Strava's expansive user base.

LP2 - How brands maximize profits

Looking to unlock new avenues of revenue?

Check out our Monetization Mastery Report Series

Discover how these top brands are applying innovative strategies to unlock additional revenue streams.

Each week, we'll break down the specifics of how each brand is boosting their bottom line in our Monetization Mastery series. 

  • TikTok

  • Duolingo

  • Strava

  • FIFA Soccer

See below for the additional reports available in the series.

Reports featured in the report series:

tiktok available

TikTok: Monetizing Through Mobile Gaming


TikTok's ascent from a viral video platform to a revenue-driving powerhouse is remarkable, but its symbiotic relationship with the gaming world is the true game-changer.

In this report, we feature our insights and how this brand is embracing the gaming community and channel resulting in more revenue for TikTok.

Duolingo available

Duolingo: Monetizing Through Product Stickiness

Part two of the series

This report looks into the intricacies of Duolingo's resounding success, revealing three key takeaways that underscore its unrivaled position in the industry.

By examining its innovative strategies, user loyalty trends and unique approach to gamification, we uncover the blueprint behind Duolingo's prowess in language learning engagement.

Fifa available

FIFA: Monetizing Through Stronger Engagement

Part four of the series

The world of soccer was buzzing during the 2022 World Cup, and so was the digital realm of FIFA Soccer.

This report explores the captivating dynamics between the World Cup and FIFA Soccer, revealing how an event of such magnitude can propel engagement, inspire innovation, and reshape the digital sports landscape.