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APP INTELLIGENCE · RANDY NELSON · APRIL 2016

Infographic: Google Play App Store Optimization's Most Important Ranking Factors for 2016

See the most important Google Play ASO factors for 2016 ranked from highest to lowest impact in this infographic.

Google Play App Store Optimization's Most Important Ranking Factors Hero Image

Whether you're planning to release your app on the App Store or Google Play—or both—App Store Optimization (ASO) is an essential practice for driving organic download growth. Both stores weigh the various ASO ranking factors differently, however, so knowing which ones have the greatest impact on your chosen platform is crucial to an effective optimization process. Our latest infographic will show you which factors are most important to Google Play ASO, so you can focus your efforts for maximum results.

Sensor Tower's Data Science team conducted the analysis behind this infographic in March 2016. The insights it provides can be used in conjunction with the ASO and keyword research capabilities of our App Intelligence platform to develop your optimization strategy.

Apple App Store Optimization's Most Important Ranking Factors Infographic

Click the infographic to view a larger version.

Since the factors covered by this infographic exist both on and off the app page, it's important to remember that some—such as the app name and description—are directly within your control as a publisher, while others—like download velocity and average rating—are not. Those are the result of a quality product combined with best ASO practices.

Sensor Tower's App Intelligence can be used in conjunction with our full platform of products to develop a complete assessment of your competitors' app marketing practices. See their creatives and share of voice using Ad Intelligence, plus the user acquisition and revenue results they're achieving with Store Intelligence.

Sensor Tower's App Intelligence platform is an Enterprise level offering. Interested in learning more? Request a live demo with our team!


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: April 2016

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