After nearly a year and a half in soft launch, Supercell today announced that its 3v3 arena shooter Brawl Stars is finally getting a worldwide release next month. The news comes about three months after the game expanded into nine markets outside the initial Canada, including Asian and European countries, with Sensor Tower Store Intelligence data showing that it has grossed a total of $6.5 million to date.
Most of this revenue, as to be expected, has come from players in Canada, at 57 percent of the total. However, Hong Kong and Singapore have ramped up their spending rapidly, already accounting for 16 percent and 15 percent of the game's revenue in soft launch, respectively. The game's revenue soared after it launched in these new regions.
Supercell's last game to make the jump from soft launch to global release was Clash Royale, which arrived worldwide in March 2016. During its soft launch period in Canada, which lasted 57 days, the game grossed approximately $2.2 million. By comparison, Brawl Stars has seen about $180,000 in Canadian player spending in the past 57 days.
It should be noted when comparing these figures that Brawl Stars hasn't yet benefitted from a typical Supercell-scale launch marketing/advertising campaign. Also, Clash Royale arrived as a spinoff to one of the most successful mobile titles of all time with millions of built-in fans awaiting its release, while Brawl Stars is a wholly original IP for the publisher.