Playrix's Homescapes Revenue Builds Up $420 Million In First Year

Homescapes revenue surpasses $420 million worldwide, according to Sensor Tower Store Intelligence estimates.

Playrix has grossed more than $1.3 billion to date from its popular titles Gardenscapes and Homescapes, according to Sensor Tower's Store Intelligence estimates. Recently, Gardenscapes reached $880 million in gross revenue, and now its spin-off title, Homescapes, has grossed more than $420 million since its launch in September of last year.

Homescapes had a strong September to celebrate its one year anniversary. Last month, the puzzle game ranked No. 29 among all apps worldwide when it grossed approximately $28.5 million. Most of the title's income has come from U.S. players, who account for 42 percent of in-app purchases to date.

Homescapes also tacked on an estimated 3.86 million downloads over the course of September. This number ranks the game No. 188 for all apps in terms of monthly downloads, and it brought the title up to approximately 82.8 million all-time downloads worldwide. Playrix has received most of their downloads of Homescapes from Google Play, which is responsible for 63 percent of installs.

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Written by: Adam Spannbauer, Mobile Insights Strategist

Date: October 2018

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