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Pathmatics · Matt Bozin · November 2021
Pathmatics Launches Over-the-top (OTT) Advertising Intelligence
We're thrilled to announce that for the first time ever, OTT ad intelligence data is live in Pathmatics Explorer!
Gabe Gottlieb, Chief Strategy Officer at Sensor Tower:
"OTT data has consistently been one of the top requests from our customers. Brands have successfully used Pathmatics Explorer to gather intel on how their competitors are investing toward the traditional digital advertising platforms, and now they will have access to the digital TV landscape as well."
U.S. Advertisers Spent $8 Billion on OTT in 2020 with an estimated increase to $12 Billion in 2021
Pathmatics Launches Over-the-Top (OTT) Advertising Intelligence
Brands, publishers, and agencies now have access to advertising data from streaming video services and devices
SANTA MONICA, Calif. (Nov. 17, 2021) – Pathmatics, the leading digital marketing intelligence platform, today announced the expansion of its digital intelligence to include over-the-top (OTT) advertising data. With this launch, global brands and marketers using Pathmatics will now have increased visibility into advertising delivered directly to viewers over the internet through popular streaming services, including connected TVs (CTV). Pathmatics was acquired by Sensor Tower earlier this year to become the leading Digital Market Intelligence provider with comprehensive data on the digital and mobile ecosystem.
According to eMarketer, the OTT advertising market is projected to reach $18.29 billion by 2024, more than double the total of 2020. The Pathmatics OTT dataset compiles spending data by means of a proprietary panel, including digital video ads appearing via streaming services / apps (e.g., Hulu, Peacock, Paramount+) on connected TVs, streaming devices (e.g., Apple TV, PlayStation, Roku), and desktop and mobile devices.
“OTT data has consistently been one of the top requests from our customers,” said Pathmatics Chief Strategy Officer Gabe Gottlieb. “Brands have successfully used Pathmatics Explorer to gather intel on how their competitors are investing toward the traditional digital advertising platforms and now they will have access to the digital TV landscape as well.”
With the COVID-19 pandemic accelerating a rapid increase in OTT consumption, Pathmatics customers have been hungry to know how that is affecting advertising both on a macro and micro scale. With this new release, Pathmatics offers a window into which advertisers and categories are heavily investing in these ever-shifting channels across brands and industries.
By adding the coveted OTT channel to the Pathmatics portfolio, advertisers will get a detailed view into not only how to optimize their media mix, but the data will also provide greater context into how audiences consume content.
Advertisers will now be able to tailor their OTT and broader digital ad strategies, with visibility into creatives, spend, and impression trends from streaming services, previously masked without this crucial data. The launch is part of Pathmatics and Sensor Tower’s ongoing plan to bring new solutions to customers including:
New social insights for TikTok, YouTube mobile, and Snap
Global expansion of social and digital coverage for Pathmatics Explorer
Expanded coverage for mobile app ad insights
Previously, Pathmatics was the first to market with Facebook, Instagram, and Twitter social advertising insights and has expanded into more than 10 countries across the globe (US, Brazil, Canada, France, Germany, Italy, Mexico, Spain, U.K., Australia, and New Zealand).
Learn more about Pathmatics and these additional OTT capabilities by visiting pathmatics.com and requesting a demo.
About Sensor Tower & Pathmatics
Sensor Tower is the leading provider of actionable intelligence for the global digital economy, while Pathmatics turns the world's marketing data into actionable insights. Founded in 2013 and based in San Francisco, CA, Sensor Tower provides enterprise-level data on mobile apps and publishers through proprietary Store Intelligence, Ad Intelligence, Usage Intelligence, Consumer Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. Acquired in 2021 by Sensor Tower, Pathmatics brings visibility into display, social, video, OTT, and mobile advertising data.
Media Contact:
Quinn Le
Written by: Matt Bozin, Sr. Integrated Creative and Campaign Manager
Date: November 2021