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STORE INTELLIGENCE · RANDY NELSON · SEPTEMBER 2016
Pokémon GO Ends Its Reign as the Top Grossing U.S. iPhone App After 74 Days
Here's how Pokémon GO's more than two months atop the highest-grossing chart compares to other successful apps.
Seventy-four days after rocketing to the top of the U.S. App Store's Top Grossing chart for iPhone, Niantic's Pokémon GO has ended its run as the highest grossing app in the country. The game was dethroned by Supercell's Clash Royale, which took over the top spot after a content update that sent players into a spending frenzy.
In this post, we'll look at how Pokémon GO's time at the top compares to other highest grossing apps.
Better Than Most, But Not the Very Best
Given Pokémon GO's record-breaking download performance and more than $400 million in gross revenue in its first two months, it wouldn't be unreasonable to think that it had also spent more time atop the U.S. App Store's Top Grossing chart than any other app. Actually, that isn't the case.
We analyzed our App Intelligence platform's historic ranking data and discovered that distinction actually goes to Clash of Clans from Supercell at a staggering 347 consecutive days. As you can see below, Pokémon GO actually ranks third after King's Candy Crush Saga at 109 consecutive days.
Pokémon GO managed 42 more consecutive days atop the chart than the game that unseated it, Clash Royale, and more than twice as many days as the 10th game on the chart, The Simpsons: Tapped Out, which stayed at the top for 15 days. Not all of the top 10 were games; Pandora and Spotify have both spent more than two consecutive weeks at the apex of the Top Grossing ranking, at 20 and 18 days, respectively.
As of this post, Pokémon GO is still No. 1 for iPhone revenue in eight countries, including Australia, Great Britain, Belgium, Denmark, Luxembourg, Poland, Portugal, and Thailand. It's ranked in the top five in an additional 38 countries (including the U.S.). It remains No. 1 in terms of U.S. Google Play revenue ahead of MZ's Mobile Strike.
Niantic recently released feature updates to the game, including buddy Pokémon, in an attempt to bolster user engagement, but has yet to deliver content updates such as new Pokémon that would help to spur increased player spending.
